Its been a long week, this week; but an exciting one as I have focused mainly on data. (The new day job for good reasons means less time on data… and thus blog posts.) However I thought i’d share some…
Strategy, Insights and UX
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Blog Archives
Things I learnt about #data this week
Tagged with: communication, dashboa, dashboard, data, Digital Marketing and Measurement Model, measurecamp
Posted in General Advice, Insights, Measurement Model
Posted in General Advice, Insights, Measurement Model
Data in the wrong hands is dangerous, just ask 007
If any of you have just seen Spectre, you will be aware that data can be used for good and for bad. I’ve lost count of the times I have talked/ preached/ ranted about using data, more so bringing…
Tagged with: collaboration, culture, dashboards, data, data quality, goals, james bond, objectives, organisation, quality assurance, share, spectre
Posted in General Advice, Goals, Insights, Optimisation, User Research
Posted in General Advice, Goals, Insights, Optimisation, User Research
Organising your Google Analytics Account(s) – Give it an spring clean
So a new job and a new Google Analytics Account(s) to unravel. At first was just going to review my post from last year – Naming convention for Account, Property and View – Google Analytics (which i have) but it…
Tagged with: accounts, events, filters, goals, Google Analytics, property's, Segment, user management, views
Posted in Measurement Model, Understanding Google Analytics
Posted in Measurement Model, Understanding Google Analytics
Know your user – 5 advanced segments to use when defining “real users” – Google Analytics
Following on from my post on aggregated metrics (pageviews, sessions, users) I thought it would be good to share some segment ideas that can define your users into “real users”. Using this metric (rather than the aggregated version) or as…
Tagged with: advanced, best practice, Google Analytics, insights, Segment, segmentation
Posted in Insights, Understanding Google Analytics
Posted in Insights, Understanding Google Analytics
Why you should enter a monetary value for a goal completion – Google Analytics
We’ve all seen the goal value box when setting up a goal, but very few people use it or more importantly understand why you should use it. This post will cover why to use the goal value field and once…
Tagged with: conversion, goal, Goal data, goal value, Google Analytics, page value
Posted in Goals, Improvements
Posted in Goals, Improvements
Humanise your data: 5 things you can do to get Google Analytics reporting on real “user” insights
Often when we talk quantitative data, we talk metrics and dimensions: sums, averages, aggregates, time, day etc. Data is often soulless and very rarely contains context especially a human context. On the flip side, qualitative data or persona information is…
Tagged with: data, Google Analytics, humanise, insights, intergation, qualitative, quantitative, Quantitative and qualitative data, quantitative data, real data, user
Posted in Insights, Understanding Google Analytics
Posted in Insights, Understanding Google Analytics
Lies, damned lies, and aggregated statistics. Google Analytics Overview reports explained including why you shouldn’t use them
Strong title I know, but its got your attention. For clarity, Google Analytics doesn’t lie, what does is those people using the data who are either misinformed or aren’t getting the most out of GA…read on if that’s you! This post…
Tagged with: aggregated data, Avg. Session Duration, Google Analytics, insights, metrics that matter, overview data, pageviews, Segment, segmentation, sessions, users, visits
Posted in General Advice, Goals, Insights
Posted in General Advice, Goals, Insights
Using Personas in Google Analytics to drive “real” insights
No doubt a lot of you use or have heard about personas. Creating personas comes from analysing and understanding user behaviour from a range of sources including quant data. At NICE we have begun the journey of creating personas and naturally I started…
Tagged with: datalayer, Google Analytics, Google Tag Manager, GTM, insights, persona, personas, user role
Posted in General Advice, Insights, Understanding Google Analytics, User Research
Posted in General Advice, Insights, Understanding Google Analytics, User Research
Create meaningful insights for Enterprise Search Tools using Google Analytics and Google Tag Manager
We, NICE, like several other organisations provide a search facility similar to an enterprise search; that being we index several external resources and provide the tool to search them. By default this means the standard site search feature of Google Analytics…
Tagged with: enterprise, enterprise search, Google Analytics, Google Tag Manager, insights, search, search query
Posted in General Advice, Improvements, Insights
Posted in General Advice, Improvements, Insights
Getting started with A/B testing: Part 3 – Results
So our test has been up and running. Previously I mentioned an issue with numbers; partly because of an additional variation thinning out traffic, but also picking a page that wasn’t getting enough traffic. After waiting an additional week we have some…
Tagged with: A/B test, A/B testing, footfall, Google Analytics, sample size, test, testing, testing tools, User Research, User Testing
Posted in Insights, Optimisation
Posted in Insights, Optimisation
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