Blog Archives

Insights that matter

Posted on 01/09/2016 by Dominic Hurst — 1 Comment

Back in 2014, the excellent Ben Holliday wrote about metrics that matter and user research. Two key points stood out for me; firstly how as an analyst you have to change your thinking to work in an agile manner; secondly…

Google Tag Manager debug console short cuts

Posted on 14/06/2016 by Dominic Hurst — Leave a comment

As I use them so much, thought i’d document these simple keyboard shortcuts whilst using the GTM debug console cmd/ command Holding this down whilst clicking on a link will open a link in a new window. In turn this will…

Tagged with: debug console, Google Tag Manager, GTM, shortcut
Posted in General Advice, Google Tag Manager

Using Personas in Google Analytics to drive “real” insights

Posted on 24/04/2015 by Dominic Hurst — 2 Comments

Google Analytics goal reports split by persona

No doubt a lot of you use or have heard about personas. Creating personas comes from analysing and understanding user behaviour from a range of sources including quant data. At NICE we have begun the journey of creating personas and naturally I started…

Create meaningful insights for Enterprise Search Tools using Google Analytics and Google Tag Manager

Posted on 21/04/2015 by Dominic Hurst — Leave a comment

We, NICE, like several other organisations provide a search facility similar to an enterprise search; that being we index several external resources and provide the tool to search them. By default this means the standard site search feature of Google Analytics…

Tagged with: enterprise, enterprise search, Google Analytics, Google Tag Manager, insights, search, search query
Posted in General Advice, Improvements, Insights