Blog Archives

Insights that matter

data-insights copyright patimes

Back in 2014, the excellent Ben Holliday wrote about metrics that matter and user research. Two key points stood out for me; firstly how as an analyst you have to change your thinking to work in an agile manner; secondly

Tagged with: , , , ,
Posted in Insights, Measurement Model, Uncategorized, User Research

Lies, damned lies, and aggregated statistics. Google Analytics Overview reports explained including why you shouldn’t use them

Mark Twain creative commons wikipedia

Strong title I¬†know, but its got your attention. For clarity, Google Analytics doesn’t lie, what does is those people using the data who are either misinformed or aren’t getting the most out of GA…read on if that’s you! This post

Tagged with: , , , , , , , , , , ,
Posted in General Advice, Goals, Insights
Follow me:

Enter your email address to follow this blog and receive notifications of new posts by email.