In digital transformation more often than not we iterate a service; however at certain times we have to launch something new. Normally this is when software changes (new CMS or major changes in coding practices) or when the service hasn’t…
Web Analytics and Measurement
Advocate for UX and customer-centric "insight" driven design #UX #Analytics #Insights #CRO #SitecoreMVP
Blog Archives
Measuring the impact of Beta
Tagged with: goal completion, Google Analytics, measurement, metrics that matter, pageviews, segmentation, sessions, time online
Posted in Goals, Measurement Model, Understanding Google Analytics
Posted in Goals, Measurement Model, Understanding Google Analytics
Insights that matter
Back in 2014, the excellent Ben Holliday wrote about metrics that matter and user research. Two key points stood out for me; firstly how as an analyst you have to change your thinking to work in an agile manner; secondly…
Tagged with: Digital Marketing and Measurement Model, Google Tag Manager, insights, metrics that matter, User Research
Posted in Insights, Measurement Model, Uncategorized, User Research
Posted in Insights, Measurement Model, Uncategorized, User Research
Lies, damned lies, and aggregated statistics. Google Analytics Overview reports explained including why you shouldn’t use them
Strong title I know, but its got your attention. For clarity, Google Analytics doesn’t lie, what does is those people using the data who are either misinformed or aren’t getting the most out of GA…read on if that’s you! This post…
Tagged with: aggregated data, Avg. Session Duration, Google Analytics, insights, metrics that matter, overview data, pageviews, Segment, segmentation, sessions, users, visits
Posted in General Advice, Goals, Insights
Posted in General Advice, Goals, Insights
Web Analytics and Measurement 