Blog Archives

Measuring the impact of Beta

Posted on 01/08/2017 by Dominic Hurst — Leave a comment

In digital transformation more often than not we iterate a service; however at certain times we have to launch something new. Normally this is when software changes (new CMS or major changes in coding practices) or when the service hasn’t…

Know your user – 5 advanced segments to use when defining “real users” – Google Analytics

Posted on 21/07/2015 by Dominic Hurst — Leave a comment

Following on from my post on aggregated metrics (pageviews, sessions, users) I thought it would be good to share some segment ideas that can define your users into “real users”. Using this metric (rather than the aggregated version) or as…

Tagged with: advanced, best practice, Google Analytics, insights, Segment, segmentation
Posted in Insights, Understanding Google Analytics

Lies, damned lies, and aggregated statistics. Google Analytics Overview reports explained including why you shouldn’t use them

Posted on 27/05/2015 by Dominic Hurst — 3 Comments

Strong title I know, but its got your attention. For clarity, Google Analytics doesn’t lie, what does is those people using the data who are either misinformed or aren’t getting the most out of GA…read on if that’s you! This post…

Unexpected results when using Dashboard Widget and “Sessions with event”

Posted on 30/01/2015 by Dominic Hurst — Leave a comment

Widget settings sessions with event - Google Analytics Dashboard

This short post documents some finding from my google+ post. I wanted to create a simple dashboard for key stakeholders to see not only overall sessions but sessions when a certain event (a micro conversion) had occurred. The site in…

Tagged with: dashboard, filter, Google Analytics, segmentation, sessions, sessions with event, widget
Posted in Understanding Google Analytics