In digital transformation more often than not we iterate a service; however at certain times we have to launch something new. Normally this is when software changes (new CMS or major changes in coding practices) or when the service hasn’t…
Web Analytics and Measurement
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Blog Archives
Measuring the impact of Beta
Tagged with: goal completion, Google Analytics, measurement, metrics that matter, pageviews, segmentation, sessions, time online
Posted in Goals, Measurement Model, Understanding Google Analytics
Posted in Goals, Measurement Model, Understanding Google Analytics
Lies, damned lies, and aggregated statistics. Google Analytics Overview reports explained including why you shouldn’t use them
Strong title I know, but its got your attention. For clarity, Google Analytics doesn’t lie, what does is those people using the data who are either misinformed or aren’t getting the most out of GA…read on if that’s you! This post…
Tagged with: aggregated data, Avg. Session Duration, Google Analytics, insights, metrics that matter, overview data, pageviews, Segment, segmentation, sessions, users, visits
Posted in General Advice, Goals, Insights
Posted in General Advice, Goals, Insights
Unexpected results when using Dashboard Widget and “Sessions with event”
This short post documents some finding from my google+ post. I wanted to create a simple dashboard for key stakeholders to see not only overall sessions but sessions when a certain event (a micro conversion) had occurred. The site in…
Tagged with: dashboard, filter, Google Analytics, segmentation, sessions, sessions with event, widget
Posted in Understanding Google Analytics
Posted in Understanding Google Analytics
Understanding users, sessions and pageviews
One of the most popular questions I get asked is to explain what is the difference between users (formally unique visitors), sessions (formally visits) and pageviews. Best way to do this is with an example (see below) To quote Justin Cutroni…
Tagged with: Google Analytics, pageviews, sessions, unique pageviews, users, visitors, visits
Posted in General Advice, Understanding Google Analytics
Posted in General Advice, Understanding Google Analytics
Web Analytics and Measurement 