In digital transformation more often than not we iterate a service; however at certain times we have to launch something new. Normally this is when software changes (new CMS or major changes in coding practices) or when the service hasn’t…
Web Analytics and Measurement
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Blog Archives
Measuring the impact of Beta
Tagged with: goal completion, Google Analytics, measurement, metrics that matter, pageviews, segmentation, sessions, time online
Posted in Goals, Measurement Model, Understanding Google Analytics
Posted in Goals, Measurement Model, Understanding Google Analytics
Why we report data
Over the years I have had many an opinion to data I have produced, both good and bad. Presenting data or research, especially to be understood and actionable, is a challenge. But unlike the written word, numbers can come across…
Data in the wrong hands is dangerous, just ask 007
If any of you have just seen Spectre, you will be aware that data can be used for good and for bad. I’ve lost count of the times I have talked/ preached/ ranted about using data, more so bringing…
Tagged with: collaboration, culture, dashboards, data, data quality, goals, james bond, objectives, organisation, quality assurance, share, spectre
Posted in General Advice, Goals, Insights, Optimisation, User Research
Posted in General Advice, Goals, Insights, Optimisation, User Research
Why you should enter a monetary value for a goal completion – Google Analytics
We’ve all seen the goal value box when setting up a goal, but very few people use it or more importantly understand why you should use it. This post will cover why to use the goal value field and once…
Tagged with: conversion, goal, Goal data, goal value, Google Analytics, page value
Posted in Goals, Improvements
Posted in Goals, Improvements
Lies, damned lies, and aggregated statistics. Google Analytics Overview reports explained including why you shouldn’t use them
Strong title I know, but its got your attention. For clarity, Google Analytics doesn’t lie, what does is those people using the data who are either misinformed or aren’t getting the most out of GA…read on if that’s you! This post…
Tagged with: aggregated data, Avg. Session Duration, Google Analytics, insights, metrics that matter, overview data, pageviews, Segment, segmentation, sessions, users, visits
Posted in General Advice, Goals, Insights
Posted in General Advice, Goals, Insights
Utilizing custom alerts to minimize event loss – Google Analytics
For a variety of reasons we will all experience either a complete loss in event traffic or a partial loss. Reasons are always of a technical nature and some easier to fix than others. Some common examples include: Switch from…
Tagged with: alerts, custom alerts, events, Google alerts, Google Analytics, intelligence events, loss, total events
Posted in General Advice, Goals, Insights, Understanding Google Analytics
Posted in General Advice, Goals, Insights, Understanding Google Analytics
Know when your visitors are converting: visualising goals by day and hour – using google analytics and excel
UPDATE: I will shortly automate this with a google sheet and possibly data studio. Stay tuned. A quick post inspired by the new Analytics App (iPad), in particular the “Behaviour” pageviews by day and hour chart After seeing the above…
Tagged with: completions, customized report, day, day of week, excel, goal completion, goal conversion, Google Analytics, Griffin Roer, hour
Posted in Goals, Insights
Posted in Goals, Insights
Visualise the (digital) user journey – step away from the screen and get it on the wall!
I’ve spent some time recently on user journeys and thought I’d share some best practice. User journey mapping isn’t something new, it is something fundamental when understanding your user. It can help provide insights for design improvements or IA changes.…
Measuring the impact of a hashtag
It’s that time of year when higher education campaigns are in full swing. This year especially #hashtags feature prominently on ads both in the digital world and the old school hard copy (billboards, bus posters, newspapers etc). Some in the…
404 error page – your #bff when re-launching websites
For most people a 404 error page is something you wish didn’t exist. It’s something stopping you from getting to where you wanted too. For those involved in the web it’s often something ignored, left in the wardrobe or on…
Web Analytics and Measurement 