Blog Archives

Why we report data

Over the years I have had many an opinion to data I have produced, both good and bad. Presenting data or research, especially to be understood and actionable, is a challenge. But unlike the written word, numbers can come across

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Posted in Goals, Insights, Measurement Model

Data in the wrong hands is dangerous, just ask 007

Spectre still - James Bond - copyright Twentieth Century Fox

If any of you have just seen Spectre, you will be aware that data can be used for good and for bad.   I’ve lost count of the times I have talked/ preached/ ranted about using data, more so bringing

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Posted in General Advice, Goals, Insights, Optimisation, User Research

Why you should enter a monetary value for a goal completion – Google Analytics

British money demonstrating value

We’ve all seen the goal value box when setting up a goal, but very few people use it or more importantly understand why you should use it. This post will cover why to use the goal value field and once

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Posted in Goals, Improvements

Lies, damned lies, and aggregated statistics. Google Analytics Overview reports explained including why you shouldn’t use them

Mark Twain creative commons wikipedia

Strong title I know, but its got your attention. For clarity, Google Analytics doesn’t lie, what does is those people using the data who are either misinformed or aren’t getting the most out of GA…read on if that’s you! This post

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Posted in General Advice, Goals, Insights

Utilizing custom alerts to minimize event loss – Google Analytics

Google Analytics Intelligence Events Overview

For a variety of reasons we will all experience either a complete loss in event traffic or a partial loss. Reasons are always of a technical nature and some easier to fix than others. Some common examples include: Switch from

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Posted in General Advice, Goals, Insights, Understanding Google Analytics

Know when your visitors are converting: visualising goals by day and hour – using google analytics and excel

Google Analytics app screenshot: behaviour by hour and day of week

A quick post inspired by the new Analytics App (iPad), in particular the “Behaviour” pageviews by day and hour chart After seeing the above and then seeing/ playing with a great customized report from Kiss Metrics, written by Griffin Roer (see

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Posted in Goals, Insights

Visualise the (digital) user journey – step away from the screen and get it on the wall!

Single user Journeys on a desk

I’ve spent some time recently on user journeys and thought I’d share some best practice. User journey mapping isn’t something new, it is something fundamental when understanding your user. It can help provide insights for design improvements or IA changes.

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Posted in Goals, Insights

Measuring the impact of a hashtag

It’s that time of year when higher education campaigns are in full swing. This year especially #hashtags feature prominently on ads both in the digital world and the old school hard copy (billboards, bus posters, newspapers etc). Some in the

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Posted in Goals, Insights

404 error page – your #bff when re-launching websites

For most people a 404 error page is something you wish didn’t exist. It’s something stopping you from getting to where you wanted too. For those involved in the web it’s often something ignored, left in the wardrobe or on

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Posted in General Advice, Goals

Total Events not matching Goal Completions – Google Analytics

A very short post but still relevant if you have ever come across this issue. total events and  goal conversions are different! Why, surely they should be the same So you have set up some events through additional event tracking

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Posted in Goals
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