Blog Archives

Why you should enter a monetary value for a goal completion – Google Analytics

British money demonstrating value

We’ve all seen the goal value box when setting up a goal, but very few people use it or more importantly understand why you should use it. This post will cover why to use the goal value field and once

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Posted in Goals, Improvements

Create meaningful insights for Enterprise Search Tools using Google Analytics and Google Tag Manager

Google Search Results

We, NICE, like several other organisations provide a search facility similar to an enterprise search; that being we index several external resources and provide the tool to search them. By default this means the standard site search feature of Google Analytics

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Posted in General Advice, Improvements, Insights

Idea generation AGILE style: Product design sprints

Following a very insightful NUXUK workshop by @TomBradley at the BBC, I thought it would be good to share and talk about idea generation in the agile environment. Those of you in HE, Local Government and other Public Services will

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Posted in Improvements, Insights
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