Before jumping into Sitecore CDP/ Personalize, those editors using XM Cloud Pages are able to use a Personalize “lite” feature. This is a great introduction to the world of personalisation to showcase how the tool works, but also to see…
This October both James Darall and myself took the stage at the annual Sitecore Symposium. Our talk was on how you too can be successful personalising using Sitecore CDP (Customer Data Platform) This post specifically is to talk through one…
Three years ago I ran a MeasureCamp discussion session entitled “Track everything, measure what matters“; a concept that was the norm in 2016. Back then, the challenge with this concept, as it still is today, is the issue of “time”…
Delivering digital services is becoming more and more intertwined between technology, methodology and resources. But a critical factor in delivery is the often overlooked customer success. In spring this year, a small group of Sitecore MVP’s, including Valtech’s own Dominic…
For those wishing to personalise digital services, we often refer to three methods; rule-based personalisation (eg a linear match – if we see this then show that), pattern-based personalisation (eg a combination of activities and/ or behaviors) and AI-based personalisation.…