Insights that matter

data-insights copyright patimes

Back in 2014, the excellent Ben Holliday wrote about metrics that matter and user research. Two key points stood out for me; firstly how as an analyst you have to change your thinking to work in an agile manner; secondly

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Posted in Insights, Measurement Model, Uncategorized, User Research

Google Tag Manager debug console short cuts

GTM debug consule

As I use them so much, thought i’d document these simple keyboard shortcuts whilst using the GTM debug console cmd/ command Holding this down whilst clicking on a link will open a link in a new window. In turn this will

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Posted in General Advice, Google Tag Manager

Things I learnt about #data this week

LJMU Framework - always learning always sharing

Its been a long week, this week; but an exciting one as I have focused mainly on data. (The new day job for good reasons means less time on data… and thus blog posts.) However I thought i’d share some

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Posted in General Advice, Insights, Measurement Model

Data in the wrong hands is dangerous, just ask 007

Spectre still - James Bond - copyright Twentieth Century Fox

If any of you have just seen Spectre, you will be aware that data can be used for good and for bad.   I’ve lost count of the times I have talked/ preached/ ranted about using data, more so bringing

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Posted in General Advice, Goals, Insights, Optimisation, User Research

Organising your Google Analytics Account(s) – Give it an spring clean

Spring cleaning cc pixabay

So a new job and a new Google Analytics Account(s) to unravel. At first was just going to review my post from last year – Naming convention for Account, Property and View – Google Analytics (which i have) but it

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Posted in Measurement Model, Understanding Google Analytics

Know your user – 5 advanced segments to use when defining “real users” – Google Analytics


Following on from my post on aggregated metrics (pageviews, sessions, users) I thought it would be good to share some segment ideas that can define your users into “real users”. Using this metric (rather than the aggregated version) or as

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Posted in Insights, Understanding Google Analytics

Why you should enter a monetary value for a goal completion – Google Analytics

British money demonstrating value

We’ve all seen the goal value box when setting up a goal, but very few people use it or more importantly understand why you should use it. This post will cover why to use the goal value field and once

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Posted in Goals, Improvements

Humanise your data: 5 things you can do to get Google Analytics reporting on real “user” insights

quantitative data - what; qualitative data -why

Often when we talk quantitative data, we talk metrics and dimensions: sums, averages, aggregates, time, day etc. Data is often soulless and very rarely contains context especially a human context. On the flip side, qualitative data or persona information is

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Posted in Insights, Understanding Google Analytics

Lies, damned lies, and aggregated statistics. Google Analytics Overview reports explained including why you shouldn’t use them

Mark Twain creative commons wikipedia

Strong title I know, but its got your attention. For clarity, Google Analytics doesn’t lie, what does is those people using the data who are either misinformed or aren’t getting the most out of GA…read on if that’s you! This post

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Posted in General Advice, Goals, Insights

Using Personas in Google Analytics to drive “real” insights

Google Analytics goal reports split by persona

No doubt a lot of you use or have heard about personas. Creating personas comes from analysing and understanding user behaviour from a range of sources including quant data. At NICE we have begun the journey of creating personas and naturally I started

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Posted in General Advice, Insights, Understanding Google Analytics, User Research