This October both James Darall and myself took the stage at the annual Sitecore Symposium. Our talk was on how you too can be successful personalising using Sitecore CDP (Customer Data Platform) This post specifically is to talk through one…
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Blog Archives
Creating personalised experiences using Sitecore (Personalize and CDP)
Tagged with: CDP, Personalisation, personalization, Sitecore, Symposium
Posted in Personalisation, Sitecore
Posted in Personalisation, Sitecore
Planning for Personalisation
Recently both my colleague James Darrell and myself spoke at SUCGON 2022, showing attendees 5 real word examples of how to use Sitecore CDP & Personalize tools. Rather than talking through the examples using a vanilla sandbox environment we wanted…
Where to start with Personalisation and Sitecore Personalise/ Customer Data Platform (CDP) formally Boxever
Earlier this year Sitecore acquired Boxever, a company that had already been pushing ahead in the Personalisation world. (Personalization for others around the globe) Sitecore personalise feature set is pretty robust and brings together that human management aspect, but also…
Optimising in times of change
In these unprecedented times, the world around us is changing, with many organisations finding it hard to adapt. The game has changed and digital has now become synonymous with survival and growth. Those that were dipping their toe in digital,…
Preparing for Sitecore personalisation? – Three steps to make your personalisation tests effective
For those wishing to personalise digital services, we often refer to three methods; rule-based personalisation (eg a linear match – if we see this then show that), pattern-based personalisation (eg a combination of activities and/ or behaviors) and AI-based personalisation.…
Tagged with: Personalisation, personalization, Sitecore
Posted in Personalisation, Sitecore, Uncategorized
Posted in Personalisation, Sitecore, Uncategorized
What’s the problem? – Understanding the ability to deliver value
Note: Whilst this blog post is targeted towards roles that build or deliver web services, the logic and theory cover many roles in business today. Traditionally when building products, people and teams have focused on building an output (a solution,…
10 tips for optimizing the Sitecore author experience to deliver operational efficiency
This year, along with Dan Murphy of Velir, I was very fortunate to have presented at the Sitecore Symposium in Las Vegas, Nevada. Both Dan and I have worked on a variety of Sitecore installations and over the years have…
Sitecore Rule Set Editor – Full list of conditions
I thought it would be worth documenting the full set of conditions available in the Rule Set Editor. More often than not, like anything in life really, we all tend to focus on one or several rules to utilise for…
Tagged with: Personalisation, personalization, rules, rules set editor, Sitecore
Posted in Personalisation, Sitecore
Posted in Personalisation, Sitecore
Identifying content to a/b test using Google Sheets Google Analytics api
There are plenty good calculators to work out test duration for a/b split and multi-variant tests (optimizely, VWO…) but these tools are based on calculating a single page duration, but what if you are new to a/b testing and are just scoping…
Tagged with: A/B testing, Google Analytics, Google Sheets, nonlinear, optimisation, Sitecore
Posted in Google Sheets, Insights, Optimisation, Sitecore
Posted in Google Sheets, Insights, Optimisation, Sitecore
Web Analytics and Measurement 