Blog Archives

Creating personalised experiences using Sitecore (Personalize and CDP)

This October both James Darall and myself took the stage at the annual Sitecore Symposium. Our talk was on how you too can be successful personalising using Sitecore CDP (Customer Data Platform) This post specifically is to talk through one

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Posted in Personalisation, Sitecore

Planning for Personalisation

Recently both my colleague James Darrell and myself spoke at SUCGON 2022, showing attendees 5 real word examples of how to use Sitecore CDP & Personalize tools.  Rather than talking through the examples using a vanilla sandbox environment we wanted

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Posted in Personalisation, Sitecore

Where to start with Personalisation and Sitecore Personalise/ Customer Data Platform (CDP) formally Boxever

Earlier this year Sitecore acquired Boxever, a company that had already been pushing ahead in the Personalisation world. (Personalization for others around the globe) Sitecore personalise feature set is pretty robust and brings together that human management aspect, but also

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Posted in Personalisation, Sitecore

First impressions of Boxever – the new personalization tool for Sitecore

First impressions of Boxever – the new personalization tool for Sitecore

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Posted in Personalisation, Sitecore

Optimising in times of change

Department store

In these unprecedented times, the world around us is changing, with many organisations finding it hard to adapt. The game has changed and digital has now become synonymous with survival and growth.  Those that were dipping their toe in digital,

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Posted in Optimisation, Sitecore

Preparing for Sitecore personalisation? – Three steps to make your personalisation tests effective

The Engagement Value Scale cc Sitecore

For those wishing to personalise digital services, we often refer to three methods; rule-based personalisation (eg a linear match – if we see this then show that), pattern-based personalisation (eg a combination of activities and/ or behaviors) and AI-based personalisation.

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Posted in Personalisation, Sitecore, Uncategorized

What’s the problem? – Understanding the ability to deliver value

Note: Whilst this blog post is targeted towards roles that build or deliver web services, the logic and theory cover many roles in business today. Traditionally when building products, people and teams have focused on building an output (a solution,

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Posted in Sitecore, User Research

10 tips for optimizing the Sitecore author experience to deliver operational efficiency

Sitecore Symposium Las Vegas 2017

This year, along with Dan Murphy of Velir, I was very fortunate to have presented at the Sitecore Symposium in Las Vegas, Nevada. Both Dan and I have worked on a variety of Sitecore installations and over the years have

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Posted in Sitecore

Sitecore Rule Set Editor – Full list of conditions

Sitecore Rules Set Editor

I thought it would be worth documenting the full set of conditions available in the Rule Set Editor. More often than not, like anything in life really, we all tend to focus on one or several rules to utilise for

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Posted in Personalisation, Sitecore

Identifying content to a/b test using Google Sheets Google Analytics api

Nonlinear sitecore content testing duration calculator results using google sheets

There are plenty good calculators to work out test duration for a/b split and multi-variant tests  (optimizely, VWO…) but these tools are based on calculating a single page duration, but what if you are new to a/b testing and are just scoping

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Posted in Google Sheets, Insights, Optimisation, Sitecore
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