Web Analytics and Measurement
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For those wishing to personalise digital services, we often refer to three methods; rule-based personalisation (eg a linear match – if we see this then show that), pattern-based personalisation (eg a combination of activities and/ or behaviors) and AI-based personalisation.…
Note: Whilst this blog post is targeted towards roles that build or deliver web services, the logic and theory cover many roles in business today. Traditionally when building products, people and teams have focused on building an output (a solution,…
This year, along with Dan Murphy of Velir, I was very fortunate to have presented at the Sitecore Symposium in Las Vegas, Nevada. Both Dan and I have worked on a variety of Sitecore installations and over the years have…
I thought it would be worth documenting the full set of conditions available in the Rule Set Editor. More often than not, like anything in life really, we all tend to focus on one or several rules to utilise for…
There are plenty good calculators to work out test duration for a/b split and multi-variant tests (optimizely, VWO…) but these tools are based on calculating a single page duration, but what if you are new to a/b testing and are just scoping…
