
This October both James Darall and myself took the stage at the annual Sitecore Symposium. Our talk was on how you too can be successful personalising using Sitecore CDP (Customer Data Platform) This post specifically is to talk through one…
This October both James Darall and myself took the stage at the annual Sitecore Symposium. Our talk was on how you too can be successful personalising using Sitecore CDP (Customer Data Platform) This post specifically is to talk through one…
For those wishing to personalise digital services, we often refer to three methods; rule-based personalisation (eg a linear match – if we see this then show that), pattern-based personalisation (eg a combination of activities and/ or behaviors) and AI-based personalisation.…
I thought it would be worth documenting the full set of conditions available in the Rule Set Editor. More often than not, like anything in life really, we all tend to focus on one or several rules to utilise for…
There are plenty good calculators to work out test duration for a/b split and multi-variant tests (optimizely, VWO…) but these tools are based on calculating a single page duration, but what if you are new to a/b testing and are just scoping…