Spotting new behaviours (and new users) New times means the reset button has been hit to your digital audience. For some organisations digital wasn’t the primary path to sales and now it is the only path. For others whilst digital…
Web Analytics and Measurement
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Blog Archives
Preparing for Sitecore personalisation? – Three steps to make your personalisation tests effective
For those wishing to personalise digital services, we often refer to three methods; rule-based personalisation (eg a linear match – if we see this then show that), pattern-based personalisation (eg a combination of activities and/ or behaviors) and AI-based personalisation.…
Tagged with: Personalisation, personalization, Sitecore
Posted in Personalisation, Sitecore, Uncategorized
Posted in Personalisation, Sitecore, Uncategorized
What’s the problem? – Understanding the ability to deliver value
Note: Whilst this blog post is targeted towards roles that build or deliver web services, the logic and theory cover many roles in business today. Traditionally when building products, people and teams have focused on building an output (a solution,…
10 tips for optimizing the Sitecore author experience to deliver operational efficiency
This year, along with Dan Murphy of Velir, I was very fortunate to have presented at the Sitecore Symposium in Las Vegas, Nevada. Both Dan and I have worked on a variety of Sitecore installations and over the years have…
Sitecore Rule Set Editor – Full list of conditions
I thought it would be worth documenting the full set of conditions available in the Rule Set Editor. More often than not, like anything in life really, we all tend to focus on one or several rules to utilise for…
Tagged with: Personalisation, personalization, rules, rules set editor, Sitecore
Posted in Personalisation, Sitecore
Posted in Personalisation, Sitecore
Identifying content to a/b test using Google Sheets Google Analytics api
There are plenty good calculators to work out test duration for a/b split and multi-variant tests (optimizely, VWO…) but these tools are based on calculating a single page duration, but what if you are new to a/b testing and are just scoping…
Tagged with: A/B testing, Google Analytics, Google Sheets, nonlinear, optimisation, Sitecore
Posted in Google Sheets, Insights, Optimisation, Sitecore
Posted in Google Sheets, Insights, Optimisation, Sitecore
