In these unprecedented times, the world around us is changing, with many organisations finding it hard to adapt. The game has changed and digital has now become synonymous with survival and growth. Those that were dipping their toe in digital,…
Web Analytics and Measurement
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Blog Archives
Scaling the experience
Over the last 6 months I have been presenting and discussing the digital evolution of LJMU Digital Services at the Sitecore Symposium, several Sitecore user groups and the eMetrics conference. Part of the journey, explained in the slide below, shows how digital…
Tagged with: automation, experience, optimisation, personalization, profitgrid, scale
Posted in General Advice, Insights
Posted in General Advice, Insights
Identifying content to a/b test using Google Sheets Google Analytics api
There are plenty good calculators to work out test duration for a/b split and multi-variant tests (optimizely, VWO…) but these tools are based on calculating a single page duration, but what if you are new to a/b testing and are just scoping…
Tagged with: A/B testing, Google Analytics, Google Sheets, nonlinear, optimisation, Sitecore
Posted in Google Sheets, Insights, Optimisation, Sitecore
Posted in Google Sheets, Insights, Optimisation, Sitecore
Creating a culture for measurement – data, insights, optimisation, improvements and solutions
Please note a new post from MeasureCamp 2015 which discussed Buy-in to a culture of data-driven design One of the hardest challenges I have faced in my various web related roles is buy-in to the power of the web. It…
Tagged with: culture, impact, improvement, insights, measure, measurement, optimisation, success
Posted in General Advice, Measurement Model
Posted in General Advice, Measurement Model
Web Analytics and Measurement 