In these unprecedented times, the world around us is changing, with many organisations finding it hard to adapt. The game has changed and digital has now become synonymous with survival and growth. Those that were dipping their toe in digital,…
Web Analytics and Measurement
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Blog Archives
Identifying content to a/b test using Google Sheets Google Analytics api
There are plenty good calculators to work out test duration for a/b split and multi-variant tests (optimizely, VWO…) but these tools are based on calculating a single page duration, but what if you are new to a/b testing and are just scoping…
Tagged with: A/B testing, Google Analytics, Google Sheets, nonlinear, optimisation, Sitecore
Posted in Google Sheets, Insights, Optimisation, Sitecore
Posted in Google Sheets, Insights, Optimisation, Sitecore
Data in the wrong hands is dangerous, just ask 007
If any of you have just seen Spectre, you will be aware that data can be used for good and for bad. I’ve lost count of the times I have talked/ preached/ ranted about using data, more so bringing…
Tagged with: collaboration, culture, dashboards, data, data quality, goals, james bond, objectives, organisation, quality assurance, share, spectre
Posted in General Advice, Goals, Insights, Optimisation, User Research
Posted in General Advice, Goals, Insights, Optimisation, User Research
Getting started with A/B testing: Part 3 – Results
So our test has been up and running. Previously I mentioned an issue with numbers; partly because of an additional variation thinning out traffic, but also picking a page that wasn’t getting enough traffic. After waiting an additional week we have some…
Tagged with: A/B test, A/B testing, footfall, Google Analytics, sample size, test, testing, testing tools, User Research, User Testing
Posted in Insights, Optimisation
Posted in Insights, Optimisation
Getting started with A/B testing: Part 2 – Start the test
With our goals recording, we went in search of an ideal candidate/ a pain point we knew needed improving. At NICE we revolve around providing guidance on a range of health issues. Within each piece of guidance is key recommendations…
Tagged with: A/B test, A/B testing, footfall, Google Analytics, sample size, test, testing, testing tools, User Research, User Testing
Posted in Insights, Optimisation
Posted in Insights, Optimisation
Getting started with A/B testing: Part 1 – Preparation
Whilst personally this isn’t my first foray into A/B testing, it is for my current place of work and as so I thought it was an ideal opportunity to document the process. With doing this, I will be able to…
Tagged with: A/B test, A/B testing, testing, testing tools, User Research, User Testing
Posted in Insights, Optimisation
Posted in Insights, Optimisation
Web Analytics and Measurement 