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Identifying content to a/b test using Google Sheets Google Analytics api

Nonlinear sitecore content testing duration calculator results using google sheets

There are plenty good calculators to work out test duration for a/b split and multi-variant tests  (optimizely, VWO…) but these tools are based on calculating a single page duration, but what if you are new to a/b testing and are just scoping

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Posted in Google Sheets, Insights, Optimisation, Sitecore

Data in the wrong hands is dangerous, just ask 007

Spectre still - James Bond - copyright Twentieth Century Fox

If any of you have just seen Spectre, you will be aware that data can be used for good and for bad.   I’ve lost count of the times I have talked/ preached/ ranted about using data, more so bringing

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Posted in General Advice, Goals, Insights, Optimisation, User Research

Getting started with A/B testing: Part 3 – Results

optimizely results test 2 summary

So our test has been up and running. Previously I mentioned an issue with numbers; partly because of an additional variation thinning out traffic, but also picking a page that wasn’t getting enough traffic. After waiting an additional week we have some

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Posted in Insights, Optimisation

Getting started with A/B testing: Part 2 – Start the test

optimizely traffic allocation screen

With our goals recording, we went in search of an ideal candidate/ a pain point we knew needed improving.  At NICE we revolve around providing guidance on a range of health issues. Within each piece of guidance is key recommendations

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Posted in Insights, Optimisation

Getting started with A/B testing: Part 1 – Preparation

A/B Test Wireframes

Whilst personally this isn’t my first foray into A/B testing, it is for my current place of work and as so I thought it was an ideal opportunity to document the process. With doing this, I will be able to

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Posted in Insights, Optimisation
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