If any of you have just seen Spectre, you will be aware that data can be used for good and for bad. I’ve lost count of the times I have talked/ preached/ ranted about using data, more so bringing…
Web Analytics and Measurement
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Data in the wrong hands is dangerous, just ask 007
Tagged with: collaboration, culture, dashboards, data, data quality, goals, james bond, objectives, organisation, quality assurance, share, spectre
Posted in General Advice, Goals, Insights, Optimisation, User Research
Posted in General Advice, Goals, Insights, Optimisation, User Research
Creating a culture for measurement – data, insights, optimisation, improvements and solutions
Please note a new post from MeasureCamp 2015 which discussed Buy-in to a culture of data-driven design One of the hardest challenges I have faced in my various web related roles is buy-in to the power of the web. It…
Tagged with: culture, impact, improvement, insights, measure, measurement, optimisation, success
Posted in General Advice, Measurement Model
Posted in General Advice, Measurement Model
Web Analytics and Measurement 