Three years ago I ran a MeasureCamp discussion session entitled “Track everything, measure what matters“; a concept that was the norm in 2016. Back then, the challenge with this concept, as it still is today, is the issue of “time”…
Web Analytics and Measurement
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Blog Archives
Leveraging Google Analytics to measure effectively
Tagged with: Google Analytics, measurecamp, measurement, Strategy
Posted in General Advice, Insights, Measurement Model, Understanding Google Analytics
Posted in General Advice, Insights, Measurement Model, Understanding Google Analytics
Measuring the impact of Beta
In digital transformation more often than not we iterate a service; however at certain times we have to launch something new. Normally this is when software changes (new CMS or major changes in coding practices) or when the service hasn’t…
Tagged with: goal completion, Google Analytics, measurement, metrics that matter, pageviews, segmentation, sessions, time online
Posted in Goals, Measurement Model, Understanding Google Analytics
Posted in Goals, Measurement Model, Understanding Google Analytics
Why we report data
Over the years I have had many an opinion to data I have produced, both good and bad. Presenting data or research, especially to be understood and actionable, is a challenge. But unlike the written word, numbers can come across…
Insights that matter
Back in 2014, the excellent Ben Holliday wrote about metrics that matter and user research. Two key points stood out for me; firstly how as an analyst you have to change your thinking to work in an agile manner; secondly…
Tagged with: Digital Marketing and Measurement Model, Google Tag Manager, insights, metrics that matter, User Research
Posted in Insights, Measurement Model, Uncategorized, User Research
Posted in Insights, Measurement Model, Uncategorized, User Research
Things I learnt about #data this week
Its been a long week, this week; but an exciting one as I have focused mainly on data. (The new day job for good reasons means less time on data… and thus blog posts.) However I thought i’d share some…
Tagged with: communication, dashboa, dashboard, data, Digital Marketing and Measurement Model, measurecamp
Posted in General Advice, Insights, Measurement Model
Posted in General Advice, Insights, Measurement Model
Organising your Google Analytics Account(s) – Give it an spring clean
So a new job and a new Google Analytics Account(s) to unravel. At first was just going to review my post from last year – Naming convention for Account, Property and View – Google Analytics (which i have) but it…
Tagged with: accounts, events, filters, goals, Google Analytics, property's, Segment, user management, views
Posted in Measurement Model, Understanding Google Analytics
Posted in Measurement Model, Understanding Google Analytics
Creating a culture for measurement – data, insights, optimisation, improvements and solutions
Please note a new post from MeasureCamp 2015 which discussed Buy-in to a culture of data-driven design One of the hardest challenges I have faced in my various web related roles is buy-in to the power of the web. It…
Tagged with: culture, impact, improvement, insights, measure, measurement, optimisation, success
Posted in General Advice, Measurement Model
Posted in General Advice, Measurement Model
Web Analytics and Measurement 