Blog Archives

Measuring the impact of Beta

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In digital transformation more often than not we iterate a service; however at certain times we have to launch something new. Normally this is when software changes (new CMS or major changes in coding practices) or when the service hasn’t

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Posted in Goals, Measurement Model, Understanding Google Analytics

Why we report data

Over the years I have had many an opinion to data I have produced, both good and bad. Presenting data or research, especially to be understood and actionable, is a challenge. But unlike the written word, numbers can come across

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Posted in Goals, Insights, Measurement Model

Insights that matter

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Back in 2014, the excellent Ben Holliday wrote about metrics that matter and user research. Two key points stood out for me; firstly how as an analyst you have to change your thinking to work in an agile manner; secondly

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Posted in Insights, Measurement Model, Uncategorized, User Research

Things I learnt about #data this week

LJMU Framework - always learning always sharing

Its been a long week, this week; but an exciting one as I have focused mainly on data. (The new day job for good reasons means less time on data… and thus blog posts.) However I thought i’d share some

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Posted in General Advice, Insights, Measurement Model

Organising your Google Analytics Account(s) – Give it an spring clean

Spring cleaning cc pixabay

So a new job and a new Google Analytics Account(s) to unravel. At first was just going to review my post from last year – Naming convention for Account, Property and View – Google Analytics (which i have) but it

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Posted in Measurement Model, Understanding Google Analytics

Creating a culture for measurement – data, insights, optimisation, improvements and solutions

Please note a new post from MeasureCamp 2015 which discussed Buy-in to a culture of data-driven design One of the hardest challenges I have faced in my various web related roles is buy-in to the power of the web. It

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Posted in General Advice, Measurement Model
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