Blog Archives

Organising your Google Analytics Account(s) – Give it an spring clean

Posted on 24/08/2015 by Dominic Hurst — 1 Comment

So a new job and a new Google Analytics Account(s) to unravel. At first was just going to review my post from last year – Naming convention for Account, Property and View – Google Analytics (which i have) but it…

Tagged with: accounts, events, filters, goals, Google Analytics, property's, Segment, user management, views
Posted in Measurement Model, Understanding Google Analytics

Know your user – 5 advanced segments to use when defining “real users” – Google Analytics

Posted on 21/07/2015 by Dominic Hurst — Leave a comment

Following on from my post on aggregated metrics (pageviews, sessions, users) I thought it would be good to share some segment ideas that can define your users into “real users”. Using this metric (rather than the aggregated version) or as…

Tagged with: advanced, best practice, Google Analytics, insights, Segment, segmentation
Posted in Insights, Understanding Google Analytics

Lies, damned lies, and aggregated statistics. Google Analytics Overview reports explained including why you shouldn’t use them

Posted on 27/05/2015 by Dominic Hurst — 3 Comments

Strong title I know, but its got your attention. For clarity, Google Analytics doesn’t lie, what does is those people using the data who are either misinformed or aren’t getting the most out of GA…read on if that’s you! This post…

10 top web analytics links to look at when entering the world of web stats and google analytics

Posted on 27/05/2014 by Dominic Hurst — 3 Comments

So you have a web site and you want to add/ have Google Analytics. What next? Well based on my own experiences the following 10 resources will take you that next step. As ever feel free to comment and discuss.…