Strong title I know, but its got your attention. For clarity, Google Analytics doesn’t lie, what does is those people using the data who are either misinformed or aren’t getting the most out of GA…read on if that’s you! This post…
Web Analytics and Measurement
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Lies, damned lies, and aggregated statistics. Google Analytics Overview reports explained including why you shouldn’t use them
Tagged with: aggregated data, Avg. Session Duration, Google Analytics, insights, metrics that matter, overview data, pageviews, Segment, segmentation, sessions, users, visits
Posted in General Advice, Goals, Insights
Posted in General Advice, Goals, Insights
Understanding users, sessions and pageviews
One of the most popular questions I get asked is to explain what is the difference between users (formally unique visitors), sessions (formally visits) and pageviews. Best way to do this is with an example (see below) To quote Justin Cutroni…
Tagged with: Google Analytics, pageviews, sessions, unique pageviews, users, visitors, visits
Posted in General Advice, Understanding Google Analytics
Posted in General Advice, Understanding Google Analytics
Web Analytics and Measurement 