Three years ago I ran a MeasureCamp discussion session entitled “Track everything, measure what matters“; a concept that was the norm in 2016. Back then, the challenge with this concept, as it still is today, is the issue of “time”…
Web Analytics and Measurement
Advocate for UX and customer-centric "insight" driven design #UX #Analytics #Insights #CRO #SitecoreMVP
Blog Archives
Leveraging Google Analytics to measure effectively
Tagged with: Google Analytics, measurecamp, measurement, Strategy
Posted in General Advice, Insights, Measurement Model, Understanding Google Analytics
Posted in General Advice, Insights, Measurement Model, Understanding Google Analytics
Measuring the impact of Beta
In digital transformation more often than not we iterate a service; however at certain times we have to launch something new. Normally this is when software changes (new CMS or major changes in coding practices) or when the service hasn’t…
Tagged with: goal completion, Google Analytics, measurement, metrics that matter, pageviews, segmentation, sessions, time online
Posted in Goals, Measurement Model, Understanding Google Analytics
Posted in Goals, Measurement Model, Understanding Google Analytics
My CMS has analytics tools – Discuss (From Measurecamp London)
So below is some notes from a session I ran at Measurecamp London. I wanted to firstly open up the discussion of having an alternative/ addition to Google Analytics. Google Analytics (or similar eg Adobe) CMS analytics Support. So one…
Identifying content to a/b test using Google Sheets Google Analytics api
There are plenty good calculators to work out test duration for a/b split and multi-variant tests (optimizely, VWO…) but these tools are based on calculating a single page duration, but what if you are new to a/b testing and are just scoping…
Tagged with: A/B testing, Google Analytics, Google Sheets, nonlinear, optimisation, Sitecore
Posted in Google Sheets, Insights, Optimisation, Sitecore
Posted in Google Sheets, Insights, Optimisation, Sitecore
Google analytics add-on for google sheets: Top tips and common problems
Over the last few weeks I have been getting accustom to producing reports in google sheets using the google analytics add-on. Why google sheets for producing google analytics reports? Previously, to share google analytics reports you had a few…
Tagged with: API, Google Analytics, Google Sheets
Posted in Google Sheets, Understanding Google Analytics
Posted in Google Sheets, Understanding Google Analytics
Organising your Google Analytics Account(s) – Give it an spring clean
So a new job and a new Google Analytics Account(s) to unravel. At first was just going to review my post from last year – Naming convention for Account, Property and View – Google Analytics (which i have) but it…
Tagged with: accounts, events, filters, goals, Google Analytics, property's, Segment, user management, views
Posted in Measurement Model, Understanding Google Analytics
Posted in Measurement Model, Understanding Google Analytics
Know your user – 5 advanced segments to use when defining “real users” – Google Analytics
Following on from my post on aggregated metrics (pageviews, sessions, users) I thought it would be good to share some segment ideas that can define your users into “real users”. Using this metric (rather than the aggregated version) or as…
Tagged with: advanced, best practice, Google Analytics, insights, Segment, segmentation
Posted in Insights, Understanding Google Analytics
Posted in Insights, Understanding Google Analytics
Why you should enter a monetary value for a goal completion – Google Analytics
We’ve all seen the goal value box when setting up a goal, but very few people use it or more importantly understand why you should use it. This post will cover why to use the goal value field and once…
Tagged with: conversion, goal, Goal data, goal value, Google Analytics, page value
Posted in Goals, Improvements
Posted in Goals, Improvements
Humanise your data: 5 things you can do to get Google Analytics reporting on real “user” insights
Often when we talk quantitative data, we talk metrics and dimensions: sums, averages, aggregates, time, day etc. Data is often soulless and very rarely contains context especially a human context. On the flip side, qualitative data or persona information is…
Tagged with: data, Google Analytics, humanise, insights, intergation, qualitative, quantitative, Quantitative and qualitative data, quantitative data, real data, user
Posted in Insights, Understanding Google Analytics
Posted in Insights, Understanding Google Analytics
Lies, damned lies, and aggregated statistics. Google Analytics Overview reports explained including why you shouldn’t use them
Strong title I know, but its got your attention. For clarity, Google Analytics doesn’t lie, what does is those people using the data who are either misinformed or aren’t getting the most out of GA…read on if that’s you! This post…
Tagged with: aggregated data, Avg. Session Duration, Google Analytics, insights, metrics that matter, overview data, pageviews, Segment, segmentation, sessions, users, visits
Posted in General Advice, Goals, Insights
Posted in General Advice, Goals, Insights
Web Analytics and Measurement 