Blog Archives

Create meaningful insights for Enterprise Search Tools using Google Analytics and Google Tag Manager

Google Search Results

We, NICE, like several other organisations provide a search facility similar to an enterprise search; that being we index several external resources and provide the tool to search them. By default this means the standard site search feature of Google Analytics

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Posted in General Advice, Improvements, Insights

Getting started with A/B testing: Part 3 – Results

optimizely results test 2 summary

So our test has been up and running. Previously I mentioned an issue with numbers; partly because of an additional variation thinning out traffic, but also picking a page that wasn’t getting enough traffic. After waiting an additional week we have some

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Posted in Insights, Optimisation

Getting started with A/B testing: Part 2 – Start the test

optimizely traffic allocation screen

With our goals recording, we went in search of an ideal candidate/ a pain point we knew needed improving.  At NICE we revolve around providing guidance on a range of health issues. Within each piece of guidance is key recommendations

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Posted in Insights, Optimisation

Unexpected results when using Dashboard Widget and “Sessions with event”

Widget settings sessions with event - Google Analytics Dashboard

This short post documents some finding from my google+ post. I wanted to create a simple dashboard for key stakeholders to see not only overall sessions but sessions when a certain event (a micro conversion) had occurred. The site in

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Posted in Understanding Google Analytics

Customize Dashboards in Google Analytics – Tips plus requested features

Google Analytics Untitled Dashboard

Presenting data, especially key metrics is part of the day to day role of Google Analytics users. We often have to produce collections of data, specific to parts of a website or more importantly data that relates to the objectives

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Posted in Design, Insights, Understanding Google Analytics

Utilizing custom alerts to minimize event loss – Google Analytics

Google Analytics Intelligence Events Overview

For a variety of reasons we will all experience either a complete loss in event traffic or a partial loss. Reasons are always of a technical nature and some easier to fix than others. Some common examples include: Switch from

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Posted in General Advice, Goals, Insights, Understanding Google Analytics

Search Destination Page – New Google Analytics metric that gives insights about your internal search engine

Google Analytics search page

A new metric has appeared in Google Analytics this week, that being “Search Destination Page” Previously we have “start page” and “destination page”, the latter being the page the results show on, which for most is the search results page. Now

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Posted in General Advice, Understanding Google Analytics

Know when your visitors are converting: visualising goals by day and hour – using google analytics and excel

Google Analytics app screenshot: behaviour by hour and day of week

UPDATE: I will shortly automate this with a google sheet and possibly data studio. Stay tuned. A quick post inspired by the new Analytics App (iPad), in particular the “Behaviour” pageviews by day and hour chart After seeing the above

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Posted in Goals, Insights

Understanding users, sessions and pageviews

Kylie and Jason (copyright the mirror)

One of the most popular questions I get asked is to explain what is the difference between users (formally unique visitors), sessions (formally visits) and pageviews. Best way to do this is with an example (see below) To quote Justin Cutroni

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Posted in General Advice, Understanding Google Analytics

Visualise the (digital) user journey – step away from the screen and get it on the wall!

Single user Journeys on a desk

I’ve spent some time recently on user journeys and thought I’d share some best practice. User journey mapping isn’t something new, it is something fundamental when understanding your user. It can help provide insights for design improvements or IA changes.

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Posted in Goals, Insights
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