Blog Archives

My builders are agile

Kitchen in mid build

Analogies are always good when demonstrating the benefits of a system, a tool or a process. People, often those on the fringes, need to see or hear why there is a benefit to said system/ tool/ process as a single

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Posted in General Advice, User Experience

Lies, damned lies, and aggregated statistics. Google Analytics Overview reports explained including why you shouldn’t use them

Mark Twain creative commons wikipedia

Strong title I know, but its got your attention. For clarity, Google Analytics doesn’t lie, what does is those people using the data who are either misinformed or aren’t getting the most out of GA…read on if that’s you! This post

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Posted in General Advice, Goals, Insights

Understanding users, sessions and pageviews

Kylie and Jason (copyright the mirror)

One of the most popular questions I get asked is to explain what is the difference between users (formally unique visitors), sessions (formally visits) and pageviews. Best way to do this is with an example (see below) To quote Justin Cutroni

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Posted in General Advice, Understanding Google Analytics
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