Blog Archives

Preparing for Sitecore personalisation? – Three steps to make your personalisation tests effective

The Engagement Value Scale cc Sitecore

For those wishing to personalise digital services, we often refer to three methods; rule-based personalisation (eg a linear match – if we see this then show that), pattern-based personalisation (eg a combination of activities and/ or behaviors) and AI-based personalisation.

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Posted in Personalisation, Sitecore, Uncategorized

What’s the problem? – Understanding the ability to deliver value

Note: Whilst this blog post is targeted towards roles that build or deliver web services, the logic and theory cover many roles in business today. Traditionally when building products, people and teams have focused on building an output (a solution,

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Posted in Sitecore, User Research

Preparing for user research – 5 tips for getting the most from your research

Macbook on a desk

As a user researcher it is important to get the most from a research opportunity. That normally comes from asking the right questions or setting the right task(s). However it is also important to set the right environment too. Whilst

Posted in User Research, User Testing

10 tips for optimizing the Sitecore author experience to deliver operational efficiency

Sitecore Symposium Las Vegas 2017

This year, along with Dan Murphy of Velir, I was very fortunate to have presented at the Sitecore Symposium in Las Vegas, Nevada. Both Dan and I have worked on a variety of Sitecore installations and over the years have

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Posted in Sitecore

Measuring the impact of Beta

Measurement logo

In digital transformation more often than not we iterate a service; however at certain times we have to launch something new. Normally this is when software changes (new CMS or major changes in coding practices) or when the service hasn’t

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Posted in Goals, Measurement Model, Understanding Google Analytics

My builders are agile

Kitchen in mid build

Analogies are always good when demonstrating the benefits of a system, a tool or a process. People, often those on the fringes, need to see or hear why there is a benefit to said system/ tool/ process as a single

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Posted in General Advice, User Experience

New challenge ahead

So rather than a full on post. I think my three tweets covers it. (1) So today I start my new job crafting user-centric experiences @Valtech. Can’t wait to begin, to learn and to work with my peers — Dominic

Posted in Uncategorized

My CMS has analytics tools – Discuss (From Measurecamp London)

MeasureCamp logo

So below is some notes from a session I ran at Measurecamp London. I wanted to firstly open up the discussion of having an alternative/ addition to Google Analytics. Google Analytics (or similar eg Adobe) CMS analytics Support. So one

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Posted in General Advice, Uncategorized

Scaling the experience

Scaling the experience slidedeck new version

Over the last 6 months I  have been presenting and discussing the digital evolution of LJMU Digital Services at the Sitecore Symposium, several Sitecore user groups and the eMetrics conference. Part of the journey, explained in the slide below, shows how digital

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Posted in General Advice, Insights

Sitecore Rule Set Editor – Full list of conditions

Sitecore Rules Set Editor

I thought it would be worth documenting the full set of conditions available in the Rule Set Editor. More often than not, like anything in life really, we all tend to focus on one or several rules to utilise for

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Posted in Personalisation, Sitecore
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