Web Analytics and Measurement
Advocate for UX and customer-centric "insight" driven design #UX #Analytics #Insights #CRO #SitecoreMVP
Over the last 6 months I have been presenting and discussing the digital evolution of LJMU Digital Services at the Sitecore Symposium, several Sitecore user groups and the eMetrics conference. Part of the journey, explained in the slide below, shows how digital…
I thought it would be worth documenting the full set of conditions available in the Rule Set Editor. More often than not, like anything in life really, we all tend to focus on one or several rules to utilise for…
There are plenty good calculators to work out test duration for a/b split and multi-variant tests (optimizely, VWO…) but these tools are based on calculating a single page duration, but what if you are new to a/b testing and are just scoping…
Prompted by a tweet Heat map visualization for scroll depth tracking sorted by top pages for my blog #googleAnalyticsR #measure #rstats cc @bosilytics pic.twitter.com/zpPpgB7Rua — Ryan Praskievicz (@ryanpraski) February 16, 2017 I set myself a challenge of utilsing Google Sheets…
Over the last few weeks I have been getting accustom to producing reports in google sheets using the google analytics add-on. Why google sheets for producing google analytics reports? Previously, to share google analytics reports you had a few…
Over the years I have had many an opinion to data I have produced, both good and bad. Presenting data or research, especially to be understood and actionable, is a challenge. But unlike the written word, numbers can come across…
So I realise I haven’t been as active on my blog as usual, but for good reason. Since taking up my role as Digital Service lead, i’ve been a bit busy on all fronts and whilst I have been establishing…
(Previously posted and amended from LJMU Digital Services Blog) Over the years I and teams I work with have carried out quite a few usability tests. Whilst those close to user research understand the benefits of usability testing, to a…
Back in 2014, the excellent Ben Holliday wrote about metrics that matter and user research. Two key points stood out for me; firstly how as an analyst you have to change your thinking to work in an agile manner; secondly…
As I use them so much, thought i’d document these simple keyboard shortcuts whilst using the GTM debug console cmd/ command Holding this down whilst clicking on a link will open a link in a new window. In turn this will…
