Blog Archives

Measuring the impact of Beta

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In digital transformation more often than not we iterate a service; however at certain times we have to launch something new. Normally this is when software changes (new CMS or major changes in coding practices) or when the service hasn’t

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Posted in Goals, Measurement Model, Understanding Google Analytics

Creating a culture for measurement – data, insights, optimisation, improvements and solutions

Please note a new post from MeasureCamp 2015 which discussed Buy-in to a culture of data-driven design One of the hardest challenges I have faced in my various web related roles is buy-in to the power of the web. It

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Posted in General Advice, Measurement Model
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