Three years ago I ran a MeasureCamp discussion session entitled “Track everything, measure what matters“; a concept that was the norm in 2016. Back then, the challenge with this concept, as it still is today, is the issue of “time”…
Web Analytics and Measurement
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Blog Archives
Leveraging Google Analytics to measure effectively
Tagged with: Google Analytics, measurecamp, measurement, Strategy
Posted in General Advice, Insights, Measurement Model, Understanding Google Analytics
Posted in General Advice, Insights, Measurement Model, Understanding Google Analytics
My builders are agile
Analogies are always good when demonstrating the benefits of a system, a tool or a process. People, often those on the fringes, need to see or hear why there is a benefit to said system/ tool/ process as a single…
My CMS has analytics tools – Discuss (From Measurecamp London)
So below is some notes from a session I ran at Measurecamp London. I wanted to firstly open up the discussion of having an alternative/ addition to Google Analytics. Google Analytics (or similar eg Adobe) CMS analytics Support. So one…
Scaling the experience
Over the last 6 months I have been presenting and discussing the digital evolution of LJMU Digital Services at the Sitecore Symposium, several Sitecore user groups and the eMetrics conference. Part of the journey, explained in the slide below, shows how digital…
Tagged with: automation, experience, optimisation, personalization, profitgrid, scale
Posted in General Advice, Insights
Posted in General Advice, Insights
Whilst i’ve been away
So I realise I haven’t been as active on my blog as usual, but for good reason. Since taking up my role as Digital Service lead, i’ve been a bit busy on all fronts and whilst I have been establishing…
Google Tag Manager debug console short cuts
As I use them so much, thought i’d document these simple keyboard shortcuts whilst using the GTM debug console cmd/ command Holding this down whilst clicking on a link will open a link in a new window. In turn this will…
Tagged with: debug console, Google Tag Manager, GTM, shortcut
Posted in General Advice, Google Tag Manager
Posted in General Advice, Google Tag Manager
Things I learnt about #data this week
Its been a long week, this week; but an exciting one as I have focused mainly on data. (The new day job for good reasons means less time on data… and thus blog posts.) However I thought i’d share some…
Tagged with: communication, dashboa, dashboard, data, Digital Marketing and Measurement Model, measurecamp
Posted in General Advice, Insights, Measurement Model
Posted in General Advice, Insights, Measurement Model
Data in the wrong hands is dangerous, just ask 007
If any of you have just seen Spectre, you will be aware that data can be used for good and for bad. I’ve lost count of the times I have talked/ preached/ ranted about using data, more so bringing…
Tagged with: collaboration, culture, dashboards, data, data quality, goals, james bond, objectives, organisation, quality assurance, share, spectre
Posted in General Advice, Goals, Insights, Optimisation, User Research
Posted in General Advice, Goals, Insights, Optimisation, User Research
Lies, damned lies, and aggregated statistics. Google Analytics Overview reports explained including why you shouldn’t use them
Strong title I know, but its got your attention. For clarity, Google Analytics doesn’t lie, what does is those people using the data who are either misinformed or aren’t getting the most out of GA…read on if that’s you! This post…
Tagged with: aggregated data, Avg. Session Duration, Google Analytics, insights, metrics that matter, overview data, pageviews, Segment, segmentation, sessions, users, visits
Posted in General Advice, Goals, Insights
Posted in General Advice, Goals, Insights
Using Personas in Google Analytics to drive “real” insights
No doubt a lot of you use or have heard about personas. Creating personas comes from analysing and understanding user behaviour from a range of sources including quant data. At NICE we have begun the journey of creating personas and naturally I started…
Tagged with: datalayer, Google Analytics, Google Tag Manager, GTM, insights, persona, personas, user role
Posted in General Advice, Insights, Understanding Google Analytics, User Research
Posted in General Advice, Insights, Understanding Google Analytics, User Research
Web Analytics and Measurement 