Blog Archives

Getting buy-in from senior management to data-driven design

MeasureCamp logo

For those who attended my session at MeasureCamp (even those who didn’t) below is some of the good and bad experiences on buy-in to data-driven design from those in attendance. As mentioned on Google+ I have written a post previously on building

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Posted in General Advice, Insights

Utilizing custom alerts to minimize event loss – Google Analytics

Google Analytics Intelligence Events Overview

For a variety of reasons we will all experience either a complete loss in event traffic or a partial loss. Reasons are always of a technical nature and some easier to fix than others. Some common examples include: Switch from

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Posted in General Advice, Goals, Insights, Understanding Google Analytics

Search Destination Page – New Google Analytics metric that gives insights about your internal search engine

Google Analytics search page

A new metric has appeared in Google Analytics this week, that being “Search Destination Page” Previously we have “start page” and “destination page”, the latter being the page the results show on, which for most is the search results page. Now

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Posted in General Advice, Understanding Google Analytics

Understanding users, sessions and pageviews

Kylie and Jason (copyright the mirror)

One of the most popular questions I get asked is to explain what is the difference between users (formally unique visitors), sessions (formally visits) and pageviews. Best way to do this is with an example (see below) To quote Justin Cutroni

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Posted in General Advice, Understanding Google Analytics

Creating a culture for measurement – data, insights, optimisation, improvements and solutions

Please note a new post from MeasureCamp 2015 which discussed Buy-in to a culture of data-driven design One of the hardest challenges I have faced in my various web related roles is buy-in to the power of the web. It

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Posted in General Advice, Measurement Model

404 error page – your #bff when re-launching websites

For most people a 404 error page is something you wish didn’t exist. It’s something stopping you from getting to where you wanted too. For those involved in the web it’s often something ignored, left in the wardrobe or on

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Posted in General Advice, Goals

Demonstrate value in your website – calculate cost per page

This is so worth spending time on. It will be your “top trump” card when you need to demonstrate the importance of your website (and yourself). More often than not, top brass think the web is just there, it’s easy

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Posted in General Advice

Welcome

Welcome to my blog. Here you will find tips, tricks and debate about the world of web measurement and analytics. Over the last 15 years I’ve covered a number of web roles, from design, development to content creation and site

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Posted in General Advice
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