Know your user – 5 advanced segments to use when defining “real users” – Google Analytics

Posted on 21/07/2015 by Dominic Hurst — Leave a comment

Following on from my post on aggregated metrics (pageviews, sessions, users) I thought it would be good to share some segment ideas that can define your users into “real users”. Using this metric (rather than the aggregated version) or as…

Getting buy-in from senior management to data-driven design

Posted on 17/03/2015 by Dominic Hurst — 4 Comments

For those who attended my session at MeasureCamp (even those who didn’t) below is some of the good and bad experiences on buy-in to data-driven design from those in attendance. As mentioned on Google+ I have written a post previously on building…

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Know your user – 5 advanced segments to use when defining “real users” – Google Analytics

Getting buy-in from senior management to data-driven design