Blog Archives

Know your user – 5 advanced segments to use when defining “real users” – Google Analytics

Silhouettes

Following on from my post on aggregated metrics (pageviews, sessions, users) I thought it would be good to share some segment ideas that can define your users into “real users”. Using this metric (rather than the aggregated version) or as

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Posted in Insights, Understanding Google Analytics

Getting buy-in from senior management to data-driven design

MeasureCamp logo

For those who attended my session at MeasureCamp¬†(even those who didn’t) below is some of the good and bad¬†experiences on buy-in to data-driven design from those in attendance. As mentioned on Google+ I have written a post previously on building

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Posted in General Advice, Insights
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