Blog Archives

Creating heat map report for scroll depth using google sheets google analytics api

Scroll depth report based on percentage

Prompted by a tweet Heat map visualization for scroll depth tracking sorted by top pages for my blog #googleAnalyticsR #measure #rstats cc @bosilytics pic.twitter.com/zpPpgB7Rua — Ryan Praskievicz (@ryanpraski) February 16, 2017 I set myself a challenge of utilsing Google Sheets

Posted in Google Sheets, Uncategorized, Understanding Google Analytics

Google analytics add-on for google sheets: Top tips and common problems

Google sheets report configuration

Over the last few weeks I have been getting accustom to producing reports in google sheets using the google analytics add-on.   Why google sheets for producing google analytics reports? Previously, to share google analytics reports you had a few

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Posted in Google Sheets, Understanding Google Analytics

Organising your Google Analytics Account(s) – Give it an spring clean

Spring cleaning cc pixabay

So a new job and a new Google Analytics Account(s) to unravel. At first was just going to review my post from last year – Naming convention for Account, Property and View – Google Analytics (which i have) but it

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Posted in Measurement Model, Understanding Google Analytics

Know your user – 5 advanced segments to use when defining “real users” – Google Analytics

Silhouettes

Following on from my post on aggregated metrics (pageviews, sessions, users) I thought it would be good to share some segment ideas that can define your users into “real users”. Using this metric (rather than the aggregated version) or as

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Posted in Insights, Understanding Google Analytics

Humanise your data: 5 things you can do to get Google Analytics reporting on real “user” insights

quantitative data - what; qualitative data -why

Often when we talk quantitative data, we talk metrics and dimensions: sums, averages, aggregates, time, day etc. Data is often soulless and very rarely contains context especially a human context. On the flip side, qualitative data or persona information is

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Posted in Insights, Understanding Google Analytics

Using Personas in Google Analytics to drive “real” insights

Google Analytics goal reports split by persona

No doubt a lot of you use or have heard about personas. Creating personas comes from analysing and understanding user behaviour from a range of sources including quant data. At NICE we have begun the journey of creating personas and naturally I started

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Posted in General Advice, Insights, Understanding Google Analytics, User Research

Unexpected results when using Dashboard Widget and “Sessions with event”

Widget settings sessions with event - Google Analytics Dashboard

This short post documents some finding from my google+ post. I wanted to create a simple dashboard for key stakeholders to see not only overall sessions but sessions when a certain event (a micro conversion) had occurred. The site in

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Posted in Understanding Google Analytics

Customize Dashboards in Google Analytics – Tips plus requested features

Google Analytics Untitled Dashboard

Presenting data, especially key metrics is part of the day to day role of Google Analytics users. We often have to produce collections of data, specific to parts of a website or more importantly data that relates to the objectives

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Posted in Design, Insights, Understanding Google Analytics

Utilizing custom alerts to minimize event loss – Google Analytics

Google Analytics Intelligence Events Overview

For a variety of reasons we will all experience either a complete loss in event traffic or a partial loss. Reasons are always of a technical nature and some easier to fix than others. Some common examples include: Switch from

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Posted in General Advice, Goals, Insights, Understanding Google Analytics

Search Destination Page – New Google Analytics metric that gives insights about your internal search engine

Google Analytics search page

A new metric has appeared in Google Analytics this week, that being “Search Destination Page” Previously we have “start page” and “destination page”, the latter being the page the results show on, which for most is the search results page. Now

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Posted in General Advice, Understanding Google Analytics
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