Blog Archives

Utilizing custom alerts to minimize event loss – Google Analytics

Google Analytics Intelligence Events Overview

For a variety of reasons we will all experience either a complete loss in event traffic or a partial loss. Reasons are always of a technical nature and some easier to fix than others. Some common examples include: Switch from

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Posted in General Advice, Goals, Insights, Understanding Google Analytics

Search Destination Page – New Google Analytics metric that gives insights about your internal search engine

Google Analytics search page

A new metric has appeared in Google Analytics this week, that being “Search Destination Page” Previously we have “start page” and “destination page”, the latter being the page the results show on, which for most is the search results page. Now

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Posted in General Advice, Understanding Google Analytics

Understanding users, sessions and pageviews

Kylie and Jason (copyright the mirror)

One of the most popular questions I get asked is to explain what is the difference between users (formally unique visitors), sessions (formally visits) and pageviews. Best way to do this is with an example (see below) To quote Justin Cutroni

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Posted in General Advice, Understanding Google Analytics

10 top web analytics links to look at when entering the world of web stats and google analytics

So you have a web site and you want to add/ have Google Analytics. What next? Well based on my own experiences the following 10 resources will take you that next step. As ever feel free to comment and discuss.

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Posted in Understanding Google Analytics

Naming convention for Account, Property and View – Google Analytics

Post updated – 13/08/2015 with more examples   There are several great articles on setting up GA but with some recent experiences, whilst evaluating a multi-site/ multi-GA organisation, I decided some sought of naming convention was needed when setting GA

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Posted in Understanding Google Analytics
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