Back in 2014, the excellent Ben Holliday wrote about metrics that matter and user research. Two key points stood out for me; firstly how as an analyst you have to change your thinking to work in an agile manner; secondly…
Web Analytics and Measurement
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Insights that matter
Tagged with: Digital Marketing and Measurement Model, Google Tag Manager, insights, metrics that matter, User Research
Posted in Insights, Measurement Model, Uncategorized, User Research
Posted in Insights, Measurement Model, Uncategorized, User Research
Things I learnt about #data this week
Its been a long week, this week; but an exciting one as I have focused mainly on data. (The new day job for good reasons means less time on data… and thus blog posts.) However I thought i’d share some…
Tagged with: communication, dashboa, dashboard, data, Digital Marketing and Measurement Model, measurecamp
Posted in General Advice, Insights, Measurement Model
Posted in General Advice, Insights, Measurement Model
10 top web analytics links to look at when entering the world of web stats and google analytics
So you have a web site and you want to add/ have Google Analytics. What next? Well based on my own experiences the following 10 resources will take you that next step. As ever feel free to comment and discuss.…
Tagged with: Campaigns, Digital Marketing and Measurement Model, DMMM, goal conversion, Google Analytics, guide, Naming, REGEX, Segment, SEO, top 10
Posted in Understanding Google Analytics
Posted in Understanding Google Analytics
Web Analytics and Measurement 