Blog Archives

Insights that matter

Posted on 01/09/2016 by Dominic Hurst — 1 Comment

Back in 2014, the excellent Ben Holliday wrote about metrics that matter and user research. Two key points stood out for me; firstly how as an analyst you have to change your thinking to work in an agile manner; secondly…

Getting started with A/B testing: Part 3 – Results

Posted on 16/04/2015 by Dominic Hurst — Leave a comment

So our test has been up and running. Previously I mentioned an issue with numbers; partly because of an additional variation thinning out traffic, but also picking a page that wasn’t getting enough traffic. After waiting an additional week we have some…

Tagged with: A/B test, A/B testing, footfall, Google Analytics, sample size, test, testing, testing tools, User Research, User Testing
Posted in Insights, Optimisation

Getting started with A/B testing: Part 2 – Start the test

Posted on 23/03/2015 by Dominic Hurst — Leave a comment

With our goals recording, we went in search of an ideal candidate/ a pain point we knew needed improving. At NICE we revolve around providing guidance on a range of health issues. Within each piece of guidance is key recommendations…

Tagged with: A/B test, A/B testing, footfall, Google Analytics, sample size, test, testing, testing tools, User Research, User Testing
Posted in Insights, Optimisation

Getting started with A/B testing: Part 1 – Preparation

Posted on 11/03/2015 by Dominic Hurst — Leave a comment

Whilst personally this isn’t my first foray into A/B testing, it is for my current place of work and as so I thought it was an ideal opportunity to document the process. With doing this, I will be able to…

Tagged with: A/B test, A/B testing, testing, testing tools, User Research, User Testing
Posted in Insights, Optimisation