Blog Archives

Preparing for Sitecore personalisation? – Three steps to make your personalisation tests effective

The Engagement Value Scale cc Sitecore

For those wishing to personalise digital services, we often refer to three methods; rule-based personalisation (eg a linear match – if we see this then show that), pattern-based personalisation (eg a combination of activities and/ or behaviors) and AI-based personalisation.

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Posted in Personalisation, Sitecore, Uncategorized

New challenge ahead

So rather than a full on post. I think my three tweets covers it. (1) So today I start my new job crafting user-centric experiences @Valtech. Can’t wait to begin, to learn and to work with my peers — Dominic

Posted in Uncategorized

My CMS has analytics tools – Discuss (From Measurecamp London)

MeasureCamp logo

So below is some notes from a session I ran at Measurecamp London. I wanted to firstly open up the discussion of having an alternative/ addition to Google Analytics. Google Analytics (or similar eg Adobe) CMS analytics Support. So one

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Posted in General Advice, Uncategorized

Creating heat map report for scroll depth using google sheets google analytics api

Scroll depth report based on percentage

Prompted by a tweet Heat map visualization for scroll depth tracking sorted by top pages for my blog #googleAnalyticsR #measure #rstats cc @bosilytics pic.twitter.com/zpPpgB7Rua — Ryan Praskievicz (@ryanpraski) February 16, 2017 I set myself a challenge of utilsing Google Sheets

Posted in Google Sheets, Uncategorized, Understanding Google Analytics

Insights that matter

data-insights copyright patimes

Back in 2014, the excellent Ben Holliday wrote about metrics that matter and user research. Two key points stood out for me; firstly how as an analyst you have to change your thinking to work in an agile manner; secondly

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Posted in Insights, Measurement Model, Uncategorized, User Research
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