Blog Archives

Preparing for Sitecore personalisation? – Three steps to make your personalisation tests effective

The Engagement Value Scale cc Sitecore

For those wishing to personalise digital services, we often refer to three methods; rule-based personalisation (eg a linear match – if we see this then show that), pattern-based personalisation (eg a combination of activities and/ or behaviors) and AI-based personalisation.

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Posted in Personalisation, Sitecore, Uncategorized

Scaling the experience

Scaling the experience slidedeck new version

Over the last 6 months I  have been presenting and discussing the digital evolution of LJMU Digital Services at the Sitecore Symposium, several Sitecore user groups and the eMetrics conference. Part of the journey, explained in the slide below, shows how digital

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Posted in General Advice, Insights

Sitecore Rule Set Editor – Full list of conditions

Sitecore Rules Set Editor

I thought it would be worth documenting the full set of conditions available in the Rule Set Editor. More often than not, like anything in life really, we all tend to focus on one or several rules to utilise for

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Posted in Personalisation, Sitecore
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