Before jumping into Sitecore CDP/ Personalize, those editors using XM Cloud Pages are able to use a Personalize “lite” feature. This is a great introduction to the world of personalisation to showcase how the tool works, but also to see…
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Blog Archives
Creating personalised experiences using Sitecore (Personalize and CDP)
This October both James Darall and myself took the stage at the annual Sitecore Symposium. Our talk was on how you too can be successful personalising using Sitecore CDP (Customer Data Platform) This post specifically is to talk through one…
Tagged with: CDP, Personalisation, personalization, Sitecore, Symposium
Posted in Personalisation, Sitecore
Posted in Personalisation, Sitecore
Planning for Personalisation
Recently both my colleague James Darrell and myself spoke at SUCGON 2022, showing attendees 5 real word examples of how to use Sitecore CDP & Personalize tools. Rather than talking through the examples using a vanilla sandbox environment we wanted…
Preparing for Sitecore personalisation? – Three steps to make your personalisation tests effective
For those wishing to personalise digital services, we often refer to three methods; rule-based personalisation (eg a linear match – if we see this then show that), pattern-based personalisation (eg a combination of activities and/ or behaviors) and AI-based personalisation.…
Tagged with: Personalisation, personalization, Sitecore
Posted in Personalisation, Sitecore, Uncategorized
Posted in Personalisation, Sitecore, Uncategorized
Scaling the experience
Over the last 6 months I have been presenting and discussing the digital evolution of LJMU Digital Services at the Sitecore Symposium, several Sitecore user groups and the eMetrics conference. Part of the journey, explained in the slide below, shows how digital…
Tagged with: automation, experience, optimisation, personalization, profitgrid, scale
Posted in General Advice, Insights
Posted in General Advice, Insights
Sitecore Rule Set Editor – Full list of conditions
I thought it would be worth documenting the full set of conditions available in the Rule Set Editor. More often than not, like anything in life really, we all tend to focus on one or several rules to utilise for…
Tagged with: Personalisation, personalization, rules, rules set editor, Sitecore
Posted in Personalisation, Sitecore
Posted in Personalisation, Sitecore
Web Analytics and Measurement 