Web Analytics and Measurement
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Note: Whilst this blog post is targeted towards roles that build or deliver web services, the logic and theory cover many roles in business today. Traditionally when building products, people and teams have focused on building an output (a solution,…
As a user researcher it is important to get the most from a research opportunity. That normally comes from asking the right questions or setting the right task(s). However it is also important to set the right environment too. Whilst…
(Previously posted and amended from LJMU Digital Services Blog) Over the years I and teams I work with have carried out quite a few usability tests. Whilst those close to user research understand the benefits of usability testing, to a…
Back in 2014, the excellent Ben Holliday wrote about metrics that matter and user research. Two key points stood out for me; firstly how as an analyst you have to change your thinking to work in an agile manner; secondly…
If any of you have just seen Spectre, you will be aware that data can be used for good and for bad. I’ve lost count of the times I have talked/ preached/ ranted about using data, more so bringing…
No doubt a lot of you use or have heard about personas. Creating personas comes from analysing and understanding user behaviour from a range of sources including quant data. At NICE we have begun the journey of creating personas and naturally I started…
Web Analytics and Measurement 