If any of you have just seen Spectre, you will be aware that data can be used for good and for bad. I’ve lost count of the times I have talked/ preached/ ranted about using data, more so bringing…
Web Analytics and Measurement
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Blog Archives
Data in the wrong hands is dangerous, just ask 007
Tagged with: collaboration, culture, dashboards, data, data quality, goals, james bond, objectives, organisation, quality assurance, share, spectre
Posted in General Advice, Goals, Insights, Optimisation, User Research
Posted in General Advice, Goals, Insights, Optimisation, User Research
Organising your Google Analytics Account(s) – Give it an spring clean
So a new job and a new Google Analytics Account(s) to unravel. At first was just going to review my post from last year – Naming convention for Account, Property and View – Google Analytics (which i have) but it…
Tagged with: accounts, events, filters, goals, Google Analytics, property's, Segment, user management, views
Posted in Measurement Model, Understanding Google Analytics
Posted in Measurement Model, Understanding Google Analytics
Measuring the impact of a hashtag
It’s that time of year when higher education campaigns are in full swing. This year especially #hashtags feature prominently on ads both in the digital world and the old school hard copy (billboards, bus posters, newspapers etc). Some in the…
Web Analytics and Measurement 