Its been a long week, this week; but an exciting one as I have focused mainly on data. (The new day job for good reasons means less time on data… and thus blog posts.) However I thought i’d share some…
Web Analytics and Measurement
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Blog Archives
Things I learnt about #data this week
Tagged with: communication, dashboa, dashboard, data, Digital Marketing and Measurement Model, measurecamp
Posted in General Advice, Insights, Measurement Model
Posted in General Advice, Insights, Measurement Model
Data in the wrong hands is dangerous, just ask 007
If any of you have just seen Spectre, you will be aware that data can be used for good and for bad. I’ve lost count of the times I have talked/ preached/ ranted about using data, more so bringing…
Tagged with: collaboration, culture, dashboards, data, data quality, goals, james bond, objectives, organisation, quality assurance, share, spectre
Posted in General Advice, Goals, Insights, Optimisation, User Research
Posted in General Advice, Goals, Insights, Optimisation, User Research
Humanise your data: 5 things you can do to get Google Analytics reporting on real “user” insights
Often when we talk quantitative data, we talk metrics and dimensions: sums, averages, aggregates, time, day etc. Data is often soulless and very rarely contains context especially a human context. On the flip side, qualitative data or persona information is…
Tagged with: data, Google Analytics, humanise, insights, intergation, qualitative, quantitative, Quantitative and qualitative data, quantitative data, real data, user
Posted in Insights, Understanding Google Analytics
Posted in Insights, Understanding Google Analytics
Web Analytics and Measurement 