Blog Archives

Why we report data

Over the years I have had many an opinion to data I have produced, both good and bad. Presenting data or research, especially to be understood and actionable, is a challenge. But unlike the written word, numbers can come across

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Posted in Goals, Insights, Measurement Model

Things I learnt about #data this week

LJMU Framework - always learning always sharing

Its been a long week, this week; but an exciting one as I have focused mainly on data. (The new day job for good reasons means less time on data… and thus blog posts.) However I thought i’d share some

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Posted in General Advice, Insights, Measurement Model

Unexpected results when using Dashboard Widget and “Sessions with event”

Widget settings sessions with event - Google Analytics Dashboard

This short post documents some finding from my google+ post. I wanted to create a simple dashboard for key stakeholders to see not only overall sessions but sessions when a certain event (a micro conversion) had occurred. The site in

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Posted in Understanding Google Analytics

Customize Dashboards in Google Analytics – Tips plus requested features

Google Analytics Untitled Dashboard

Presenting data, especially key metrics is part of the day to day role of Google Analytics users. We often have to produce collections of data, specific to parts of a website or more importantly data that relates to the objectives

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Posted in Design, Insights, Understanding Google Analytics
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