Over the years I have had many an opinion to data I have produced, both good and bad. Presenting data or research, especially to be understood and actionable, is a challenge. But unlike the written word, numbers can come across…
Web Analytics and Measurement
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Blog Archives
Data in the wrong hands is dangerous, just ask 007
If any of you have just seen Spectre, you will be aware that data can be used for good and for bad. I’ve lost count of the times I have talked/ preached/ ranted about using data, more so bringing…
Tagged with: collaboration, culture, dashboards, data, data quality, goals, james bond, objectives, organisation, quality assurance, share, spectre
Posted in General Advice, Goals, Insights, Optimisation, User Research
Posted in General Advice, Goals, Insights, Optimisation, User Research
Customize Dashboards in Google Analytics – Tips plus requested features
Presenting data, especially key metrics is part of the day to day role of Google Analytics users. We often have to produce collections of data, specific to parts of a website or more importantly data that relates to the objectives…
Tagged with: customize, customize dashboard, dashboard, dashboards, design, Google Analytics, layout options, widget
Posted in Design, Insights, Understanding Google Analytics
Posted in Design, Insights, Understanding Google Analytics
Web Analytics and Measurement 