(Previously posted and amended from LJMU Digital Services Blog) Over the years I and teams I work with have carried out quite a few usability tests. Whilst those close to user research understand the benefits of usability testing, to a…
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Getting started with A/B testing: Part 3 – Results
So our test has been up and running. Previously I mentioned an issue with numbers; partly because of an additional variation thinning out traffic, but also picking a page that wasn’t getting enough traffic. After waiting an additional week we have some…
Tagged with: A/B test, A/B testing, footfall, Google Analytics, sample size, test, testing, testing tools, User Research, User Testing
Posted in Insights, Optimisation
Posted in Insights, Optimisation
Getting started with A/B testing: Part 2 – Start the test
With our goals recording, we went in search of an ideal candidate/ a pain point we knew needed improving. At NICE we revolve around providing guidance on a range of health issues. Within each piece of guidance is key recommendations…
Tagged with: A/B test, A/B testing, footfall, Google Analytics, sample size, test, testing, testing tools, User Research, User Testing
Posted in Insights, Optimisation
Posted in Insights, Optimisation
Getting started with A/B testing: Part 1 – Preparation
Whilst personally this isn’t my first foray into A/B testing, it is for my current place of work and as so I thought it was an ideal opportunity to document the process. With doing this, I will be able to…
Tagged with: A/B test, A/B testing, testing, testing tools, User Research, User Testing
Posted in Insights, Optimisation
Posted in Insights, Optimisation
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