As a web/ UX analyst I am involved in UX tests (card sorting, a/b tests, lab tests, user study) on a daily basis. WhichTestWon kindly asked me to present on this topic in what turned into a great discussion by all those…
Web Analytics and Measurement
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Getting buy-in from senior management to data-driven design
For those who attended my session at MeasureCamp (even those who didn’t) below is some of the good and bad experiences on buy-in to data-driven design from those in attendance. As mentioned on Google+ I have written a post previously on building…
Tagged with: best practice, buy-in, data-driven, senior management
Posted in General Advice, Insights
Posted in General Advice, Insights
Web Analytics and Measurement 