So I realise I haven’t been as active on my blog as usual, but for good reason. Since taking up my role as Digital Service lead, i’ve been a bit busy on all fronts and whilst I have been establishing…
Web Analytics and Measurement
Advocate for UX and customer-centric "insight" driven design #UX #Analytics #Insights #CRO #SitecoreMVP
Insights that matter
Back in 2014, the excellent Ben Holliday wrote about metrics that matter and user research. Two key points stood out for me; firstly how as an analyst you have to change your thinking to work in an agile manner; secondly…
Tagged with: Digital Marketing and Measurement Model, Google Tag Manager, insights, metrics that matter, User Research
Posted in Insights, Measurement Model, Uncategorized, User Research
Posted in Insights, Measurement Model, Uncategorized, User Research
Google Tag Manager debug console short cuts
As I use them so much, thought i’d document these simple keyboard shortcuts whilst using the GTM debug console cmd/ command Holding this down whilst clicking on a link will open a link in a new window. In turn this will…
Tagged with: debug console, Google Tag Manager, GTM, shortcut
Posted in General Advice, Google Tag Manager
Posted in General Advice, Google Tag Manager
Things I learnt about #data this week
Its been a long week, this week; but an exciting one as I have focused mainly on data. (The new day job for good reasons means less time on data… and thus blog posts.) However I thought i’d share some…
Tagged with: communication, dashboa, dashboard, data, Digital Marketing and Measurement Model, measurecamp
Posted in General Advice, Insights, Measurement Model
Posted in General Advice, Insights, Measurement Model
Data in the wrong hands is dangerous, just ask 007
If any of you have just seen Spectre, you will be aware that data can be used for good and for bad. I’ve lost count of the times I have talked/ preached/ ranted about using data, more so bringing…
Tagged with: collaboration, culture, dashboards, data, data quality, goals, james bond, objectives, organisation, quality assurance, share, spectre
Posted in General Advice, Goals, Insights, Optimisation, User Research
Posted in General Advice, Goals, Insights, Optimisation, User Research
Organising your Google Analytics Account(s) – Give it an spring clean
So a new job and a new Google Analytics Account(s) to unravel. At first was just going to review my post from last year – Naming convention for Account, Property and View – Google Analytics (which i have) but it…
Tagged with: accounts, events, filters, goals, Google Analytics, property's, Segment, user management, views
Posted in Measurement Model, Understanding Google Analytics
Posted in Measurement Model, Understanding Google Analytics
Know your user – 5 advanced segments to use when defining “real users” – Google Analytics
Following on from my post on aggregated metrics (pageviews, sessions, users) I thought it would be good to share some segment ideas that can define your users into “real users”. Using this metric (rather than the aggregated version) or as…
Tagged with: advanced, best practice, Google Analytics, insights, Segment, segmentation
Posted in Insights, Understanding Google Analytics
Posted in Insights, Understanding Google Analytics
Why you should enter a monetary value for a goal completion – Google Analytics
We’ve all seen the goal value box when setting up a goal, but very few people use it or more importantly understand why you should use it. This post will cover why to use the goal value field and once…
Tagged with: conversion, goal, Goal data, goal value, Google Analytics, page value
Posted in Goals, Improvements
Posted in Goals, Improvements
Humanise your data: 5 things you can do to get Google Analytics reporting on real “user” insights
Often when we talk quantitative data, we talk metrics and dimensions: sums, averages, aggregates, time, day etc. Data is often soulless and very rarely contains context especially a human context. On the flip side, qualitative data or persona information is…
Tagged with: data, Google Analytics, humanise, insights, intergation, qualitative, quantitative, Quantitative and qualitative data, quantitative data, real data, user
Posted in Insights, Understanding Google Analytics
Posted in Insights, Understanding Google Analytics
Lies, damned lies, and aggregated statistics. Google Analytics Overview reports explained including why you shouldn’t use them
Strong title I know, but its got your attention. For clarity, Google Analytics doesn’t lie, what does is those people using the data who are either misinformed or aren’t getting the most out of GA…read on if that’s you! This post…
Tagged with: aggregated data, Avg. Session Duration, Google Analytics, insights, metrics that matter, overview data, pageviews, Segment, segmentation, sessions, users, visits
Posted in General Advice, Goals, Insights
Posted in General Advice, Goals, Insights
Engineering experiences with @Valtech. Advocate for customer-centric insight driven design. #UX #LeanUX #Agile #Insights #Analytics #CRO Speaker and #SitecoreMVP
