This year, along with Dan Murphy of Velir, I was very fortunate to have presented at the Sitecore Symposium in Las Vegas, Nevada. Both Dan and I have worked on a variety of Sitecore installations and over the years have…
Web Analytics and Measurement
Advocate for UX and customer-centric "insight" driven design #UX #Analytics #Insights #CRO #SitecoreMVP
Measuring the impact of Beta
In digital transformation more often than not we iterate a service; however at certain times we have to launch something new. Normally this is when software changes (new CMS or major changes in coding practices) or when the service hasn’t…
Tagged with: goal completion, Google Analytics, measurement, metrics that matter, pageviews, segmentation, sessions, time online
Posted in Goals, Measurement Model, Understanding Google Analytics
Posted in Goals, Measurement Model, Understanding Google Analytics
My builders are agile
Analogies are always good when demonstrating the benefits of a system, a tool or a process. People, often those on the fringes, need to see or hear why there is a benefit to said system/ tool/ process as a single…
New challenge ahead
So rather than a full on post. I think my three tweets covers it. (1) So today I start my new job crafting user-centric experiences @Valtech. Can’t wait to begin, to learn and to work with my peers — Dominic…
Posted in Uncategorized
My CMS has analytics tools – Discuss (From Measurecamp London)
So below is some notes from a session I ran at Measurecamp London. I wanted to firstly open up the discussion of having an alternative/ addition to Google Analytics. Google Analytics (or similar eg Adobe) CMS analytics Support. So one…
Scaling the experience
Over the last 6 months I have been presenting and discussing the digital evolution of LJMU Digital Services at the Sitecore Symposium, several Sitecore user groups and the eMetrics conference. Part of the journey, explained in the slide below, shows how digital…
Tagged with: automation, experience, optimisation, personalization, profitgrid, scale
Posted in General Advice, Insights
Posted in General Advice, Insights
Sitecore Rule Set Editor – Full list of conditions
I thought it would be worth documenting the full set of conditions available in the Rule Set Editor. More often than not, like anything in life really, we all tend to focus on one or several rules to utilise for…
Tagged with: Personalisation, personalization, rules, rules set editor, Sitecore
Posted in Personalisation, Sitecore
Posted in Personalisation, Sitecore
Identifying content to a/b test using Google Sheets Google Analytics api
There are plenty good calculators to work out test duration for a/b split and multi-variant tests (optimizely, VWO…) but these tools are based on calculating a single page duration, but what if you are new to a/b testing and are just scoping…
Tagged with: A/B testing, Google Analytics, Google Sheets, nonlinear, optimisation, Sitecore
Posted in Google Sheets, Insights, Optimisation, Sitecore
Posted in Google Sheets, Insights, Optimisation, Sitecore
Creating heat map report for scroll depth using google sheets google analytics api
Prompted by a tweet Heat map visualization for scroll depth tracking sorted by top pages for my blog #googleAnalyticsR #measure #rstats cc @bosilytics pic.twitter.com/zpPpgB7Rua — Ryan Praskievicz (@ryanpraski) February 16, 2017 I set myself a challenge of utilsing Google Sheets…
Google analytics add-on for google sheets: Top tips and common problems
Over the last few weeks I have been getting accustom to producing reports in google sheets using the google analytics add-on. Why google sheets for producing google analytics reports? Previously, to share google analytics reports you had a few…
Tagged with: API, Google Analytics, Google Sheets
Posted in Google Sheets, Understanding Google Analytics
Posted in Google Sheets, Understanding Google Analytics
Web Analytics and Measurement 