If any of you have just seen Spectre, you will be aware that data can be used for good and for bad. I’ve lost count of the times I have talked/ preached/ ranted about using data, more so bringing…
Strategy, Insights and UX
Advocate for UX and customer-centric "insight" driven design #UX #Analytics #Insights #CRO #SitecoreMVP
Blog Archives
Data in the wrong hands is dangerous, just ask 007
Tagged with: collaboration, culture, dashboards, data, data quality, goals, james bond, objectives, organisation, quality assurance, share, spectre
Posted in General Advice, Goals, Insights, Optimisation, User Research
Posted in General Advice, Goals, Insights, Optimisation, User Research
Lies, damned lies, and aggregated statistics. Google Analytics Overview reports explained including why you shouldn’t use them
Strong title I know, but its got your attention. For clarity, Google Analytics doesn’t lie, what does is those people using the data who are either misinformed or aren’t getting the most out of GA…read on if that’s you! This post…
Tagged with: aggregated data, Avg. Session Duration, Google Analytics, insights, metrics that matter, overview data, pageviews, Segment, segmentation, sessions, users, visits
Posted in General Advice, Goals, Insights
Posted in General Advice, Goals, Insights
Using Personas in Google Analytics to drive “real” insights
No doubt a lot of you use or have heard about personas. Creating personas comes from analysing and understanding user behaviour from a range of sources including quant data. At NICE we have begun the journey of creating personas and naturally I started…
Tagged with: datalayer, Google Analytics, Google Tag Manager, GTM, insights, persona, personas, user role
Posted in General Advice, Insights, Understanding Google Analytics, User Research
Posted in General Advice, Insights, Understanding Google Analytics, User Research
Create meaningful insights for Enterprise Search Tools using Google Analytics and Google Tag Manager
We, NICE, like several other organisations provide a search facility similar to an enterprise search; that being we index several external resources and provide the tool to search them. By default this means the standard site search feature of Google Analytics…
Tagged with: enterprise, enterprise search, Google Analytics, Google Tag Manager, insights, search, search query
Posted in General Advice, Improvements, Insights
Posted in General Advice, Improvements, Insights
Getting buy-in from senior management to data-driven design
For those who attended my session at MeasureCamp (even those who didn’t) below is some of the good and bad experiences on buy-in to data-driven design from those in attendance. As mentioned on Google+ I have written a post previously on building…
Tagged with: best practice, buy-in, data-driven, senior management
Posted in General Advice, Insights
Posted in General Advice, Insights
Utilizing custom alerts to minimize event loss – Google Analytics
For a variety of reasons we will all experience either a complete loss in event traffic or a partial loss. Reasons are always of a technical nature and some easier to fix than others. Some common examples include: Switch from…
Tagged with: alerts, custom alerts, events, Google alerts, Google Analytics, intelligence events, loss, total events
Posted in General Advice, Goals, Insights, Understanding Google Analytics
Posted in General Advice, Goals, Insights, Understanding Google Analytics
Search Destination Page – New Google Analytics metric that gives insights about your internal search engine
A new metric has appeared in Google Analytics this week, that being “Search Destination Page” Previously we have “start page” and “destination page”, the latter being the page the results show on, which for most is the search results page. Now…
Tagged with: destination page, Google Analytics, insights, search, search destination page, search term, start page
Posted in General Advice, Understanding Google Analytics
Posted in General Advice, Understanding Google Analytics
Understanding users, sessions and pageviews
One of the most popular questions I get asked is to explain what is the difference between users (formally unique visitors), sessions (formally visits) and pageviews. Best way to do this is with an example (see below) To quote Justin Cutroni…
Tagged with: Google Analytics, pageviews, sessions, unique pageviews, users, visitors, visits
Posted in General Advice, Understanding Google Analytics
Posted in General Advice, Understanding Google Analytics
Creating a culture for measurement – data, insights, optimisation, improvements and solutions
Please note a new post from MeasureCamp 2015 which discussed Buy-in to a culture of data-driven design One of the hardest challenges I have faced in my various web related roles is buy-in to the power of the web. It…
Tagged with: culture, impact, improvement, insights, measure, measurement, optimisation, success
Posted in General Advice, Measurement Model
Posted in General Advice, Measurement Model
404 error page – your #bff when re-launching websites
For most people a 404 error page is something you wish didn’t exist. It’s something stopping you from getting to where you wanted too. For those involved in the web it’s often something ignored, left in the wardrobe or on…
Strategy, Insights and UX 