UPDATE: I will shortly automate this with a google sheet and possibly data studio. Stay tuned. A quick post inspired by the new Analytics App (iPad), in particular the “Behaviour” pageviews by day and hour chart After seeing the above…
Strategy, Insights and UX
Advocate for UX and customer-centric "insight" driven design #UX #Analytics #Insights #CRO #SitecoreMVP
Blog Archives
Know when your visitors are converting: visualising goals by day and hour – using google analytics and excel
Tagged with: completions, customized report, day, day of week, excel, goal completion, goal conversion, Google Analytics, Griffin Roer, hour
Posted in Goals, Insights
Posted in Goals, Insights
Understanding users, sessions and pageviews
One of the most popular questions I get asked is to explain what is the difference between users (formally unique visitors), sessions (formally visits) and pageviews. Best way to do this is with an example (see below) To quote Justin Cutroni…
Tagged with: Google Analytics, pageviews, sessions, unique pageviews, users, visitors, visits
Posted in General Advice, Understanding Google Analytics
Posted in General Advice, Understanding Google Analytics
SEO is a team game (just as UX and CRO is!)
Thought I’d discuss a common topic, that being SEO. More so tackling SEO as a team rather than individual SEO factors – see the excellent MOZ for them. As the person in charge of Google Analytics (prob Webmaster Tools too) you are…
Visualise the (digital) user journey – step away from the screen and get it on the wall!
I’ve spent some time recently on user journeys and thought I’d share some best practice. User journey mapping isn’t something new, it is something fundamental when understanding your user. It can help provide insights for design improvements or IA changes.…
Measuring the impact of a hashtag
It’s that time of year when higher education campaigns are in full swing. This year especially #hashtags feature prominently on ads both in the digital world and the old school hard copy (billboards, bus posters, newspapers etc). Some in the…
Idea generation AGILE style: Product design sprints
Following a very insightful NUXUK workshop by @TomBradley at the BBC, I thought it would be good to share and talk about idea generation in the agile environment. Those of you in HE, Local Government and other Public Services will…
Tagged with: agile, Continual Improvement, GDS, idea generation, product design sprint
Posted in Improvements, Insights
Posted in Improvements, Insights
Creating a culture for measurement – data, insights, optimisation, improvements and solutions
Please note a new post from MeasureCamp 2015 which discussed Buy-in to a culture of data-driven design One of the hardest challenges I have faced in my various web related roles is buy-in to the power of the web. It…
Tagged with: culture, impact, improvement, insights, measure, measurement, optimisation, success
Posted in General Advice, Measurement Model
Posted in General Advice, Measurement Model
404 error page – your #bff when re-launching websites
For most people a 404 error page is something you wish didn’t exist. It’s something stopping you from getting to where you wanted too. For those involved in the web it’s often something ignored, left in the wardrobe or on…
Demonstrate value in your website – calculate cost per page
This is so worth spending time on. It will be your “top trump” card when you need to demonstrate the importance of your website (and yourself). More often than not, top brass think the web is just there, it’s easy…
10 top web analytics links to look at when entering the world of web stats and google analytics
So you have a web site and you want to add/ have Google Analytics. What next? Well based on my own experiences the following 10 resources will take you that next step. As ever feel free to comment and discuss.…
Tagged with: Campaigns, Digital Marketing and Measurement Model, DMMM, goal conversion, Google Analytics, guide, Naming, REGEX, Segment, SEO, top 10
Posted in Understanding Google Analytics
Posted in Understanding Google Analytics
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