The post offers mentorship tips in the digital tech field, emphasizing empathy, acknowledging uncertainties, being present, and the long-term benefits of supporting peers, enhancing learning and networking.
Strategy, Insights and UX
Advocate for UX and customer-centric "insight" driven design #UX #Analytics #Insights #CRO #SitecoreMVP
Blog Archives
Tips on public speaking
This post offers specific tips for speaking at digital and tech events. It emphasizes originality, setting clear objectives, storytelling, slide deck creation, simplicity, and the importance of practice.
Tips on writing blog posts
This post provides valuable tips for writing meaningful blogs in the digital and tech world, emphasizing originality, clear objectives, writing in real-time, minimal polishing, and effective promotion.
Leveraging Google Analytics to measure effectively
Three years ago I ran a MeasureCamp discussion session entitled “Track everything, measure what matters“; a concept that was the norm in 2016. Back then, the challenge with this concept, as it still is today, is the issue of “time”…
Tagged with: Google Analytics, measurecamp, measurement, Strategy
Posted in General Advice, Insights, Measurement Model, Understanding Google Analytics
Posted in General Advice, Insights, Measurement Model, Understanding Google Analytics
My builders are agile
Analogies are always good when demonstrating the benefits of a system, a tool or a process. People, often those on the fringes, need to see or hear why there is a benefit to said system/ tool/ process as a single…
My CMS has analytics tools – Discuss (From Measurecamp London)
So below is some notes from a session I ran at Measurecamp London. I wanted to firstly open up the discussion of having an alternative/ addition to Google Analytics. Google Analytics (or similar eg Adobe) CMS analytics Support. So one…
Scaling the experience
Over the last 6 months I have been presenting and discussing the digital evolution of LJMU Digital Services at the Sitecore Symposium, several Sitecore user groups and the eMetrics conference. Part of the journey, explained in the slide below, shows how digital…
Tagged with: automation, experience, optimisation, personalization, profitgrid, scale
Posted in General Advice, Insights
Posted in General Advice, Insights
Whilst i’ve been away
So I realise I haven’t been as active on my blog as usual, but for good reason. Since taking up my role as Digital Service lead, i’ve been a bit busy on all fronts and whilst I have been establishing…
Google Tag Manager debug console short cuts
As I use them so much, thought i’d document these simple keyboard shortcuts whilst using the GTM debug console cmd/ command Holding this down whilst clicking on a link will open a link in a new window. In turn this will…
Tagged with: debug console, Google Tag Manager, GTM, shortcut
Posted in General Advice, Google Tag Manager
Posted in General Advice, Google Tag Manager
Things I learnt about #data this week
Its been a long week, this week; but an exciting one as I have focused mainly on data. (The new day job for good reasons means less time on data… and thus blog posts.) However I thought i’d share some…
Tagged with: communication, dashboa, dashboard, data, Digital Marketing and Measurement Model, measurecamp
Posted in General Advice, Insights, Measurement Model
Posted in General Advice, Insights, Measurement Model
Strategy, Insights and UX 