As a web/ UX analyst I am involved in UX tests (card sorting, a/b tests, lab tests, user study) on a daily basis. WhichTestWon kindly asked me to present on this topic in what turned into a great discussion by all those…
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Blog Archives
Getting started with A/B testing: Part 2 – Start the test
With our goals recording, we went in search of an ideal candidate/ a pain point we knew needed improving. At NICE we revolve around providing guidance on a range of health issues. Within each piece of guidance is key recommendations…
Tagged with: A/B test, A/B testing, footfall, Google Analytics, sample size, test, testing, testing tools, User Research, User Testing
Posted in Insights, Optimisation
Posted in Insights, Optimisation
Getting buy-in from senior management to data-driven design
For those who attended my session at MeasureCamp (even those who didn’t) below is some of the good and bad experiences on buy-in to data-driven design from those in attendance. As mentioned on Google+ I have written a post previously on building…
Tagged with: best practice, buy-in, data-driven, senior management
Posted in General Advice, Insights
Posted in General Advice, Insights
Getting started with A/B testing: Part 1 – Preparation
Whilst personally this isn’t my first foray into A/B testing, it is for my current place of work and as so I thought it was an ideal opportunity to document the process. With doing this, I will be able to…
Tagged with: A/B test, A/B testing, testing, testing tools, User Research, User Testing
Posted in Insights, Optimisation
Posted in Insights, Optimisation
Unexpected results when using Dashboard Widget and “Sessions with event”
This short post documents some finding from my google+ post. I wanted to create a simple dashboard for key stakeholders to see not only overall sessions but sessions when a certain event (a micro conversion) had occurred. The site in…
Tagged with: dashboard, filter, Google Analytics, segmentation, sessions, sessions with event, widget
Posted in Understanding Google Analytics
Posted in Understanding Google Analytics
Search queries from mobile devices – Keyword research using google webmaster tools
Keyword research is an essential process when developing or updating content. According to the latest research by Search Metrics, Content is ultimately the number one ranking factor and thus where your research is most beneficial: Quality is paramount, and is achieved by…
Tagged with: CTR, filters, google+, keyword, keyword research, keywords, mobile, mobile users, research, search queries, SEO, webmaster tools
Posted in Insights, SEO
Posted in Insights, SEO
Customize Dashboards in Google Analytics – Tips plus requested features
Presenting data, especially key metrics is part of the day to day role of Google Analytics users. We often have to produce collections of data, specific to parts of a website or more importantly data that relates to the objectives…
Tagged with: customize, customize dashboard, dashboard, dashboards, design, Google Analytics, layout options, widget
Posted in Design, Insights, Understanding Google Analytics
Posted in Design, Insights, Understanding Google Analytics
Utilizing custom alerts to minimize event loss – Google Analytics
For a variety of reasons we will all experience either a complete loss in event traffic or a partial loss. Reasons are always of a technical nature and some easier to fix than others. Some common examples include: Switch from…
Tagged with: alerts, custom alerts, events, Google alerts, Google Analytics, intelligence events, loss, total events
Posted in General Advice, Goals, Insights, Understanding Google Analytics
Posted in General Advice, Goals, Insights, Understanding Google Analytics
Search Destination Page – New Google Analytics metric that gives insights about your internal search engine
A new metric has appeared in Google Analytics this week, that being “Search Destination Page” Previously we have “start page” and “destination page”, the latter being the page the results show on, which for most is the search results page. Now…
Tagged with: destination page, Google Analytics, insights, search, search destination page, search term, start page
Posted in General Advice, Understanding Google Analytics
Posted in General Advice, Understanding Google Analytics
Feedback Form Design – Improve usability and (conversion rate)
Quick post following a discussion with my Head of Design (@fritzvonrunte), not to mention listening to the knowledgeable Caroline Jarrett (@cjforms) Below is my Friday doodle on Feedback Form Design The basics Keep it simple – The fact is…
Tagged with: Caroline Jarrett, conversion rate, feedback, Feedback Form Design, form design, usability
Posted in Design, Insights, SEO
Posted in Design, Insights, SEO
Strategy, Insights and UX 