As I use them so much, thought i’d document these simple keyboard shortcuts whilst using the GTM debug console cmd/ command Holding this down whilst clicking on a link will open a link in a new window. In turn this will…
Strategy, Insights and UX
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Google Tag Manager debug console short cuts
Tagged with: debug console, Google Tag Manager, GTM, shortcut
Posted in General Advice, Google Tag Manager
Posted in General Advice, Google Tag Manager
Using Personas in Google Analytics to drive “real” insights
No doubt a lot of you use or have heard about personas. Creating personas comes from analysing and understanding user behaviour from a range of sources including quant data. At NICE we have begun the journey of creating personas and naturally I started…
Tagged with: datalayer, Google Analytics, Google Tag Manager, GTM, insights, persona, personas, user role
Posted in General Advice, Insights, Understanding Google Analytics, User Research
Posted in General Advice, Insights, Understanding Google Analytics, User Research
Strategy, Insights and UX 