A very short post but still relevant if you have ever come across this issue. total events and goal conversions are different! Why, surely they should be the same So you have set up some events through additional event tracking…
Strategy, Insights and UX
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Naming convention for Account, Property and View – Google Analytics
Post updated – 13/08/2015 with more examples There are several great articles on setting up GA but with some recent experiences, whilst evaluating a multi-site/ multi-GA organisation, I decided some sought of naming convention was needed when setting GA…
Welcome
Welcome to my blog. Here you will find tips, tricks and debate about the world of web measurement and analytics. Over the last 15 years I’ve covered a number of web roles, from design, development to content creation and site…
Strategy, Insights and UX 