Before jumping into Sitecore CDP/ Personalize, those editors using XM Cloud Pages are able to use a Personalize “lite” feature. This is a great introduction to the world of personalisation to showcase how the tool works, but also to see…
Strategy, Insights and UX
Advocate for UX and customer-centric "insight" driven design #UX #Analytics #Insights #CRO #SitecoreMVP
Blog Archives
Increased Content Productivity with XM Cloud
This blog is the follow on from my talk shared with the Sitecore Community. It comes from my experiences working alongside the wonderful team at BDR Thermea and my colleagues at Avanade/ Accenture Song. With that said, issues and recommendations…
Creating personalised experiences using Sitecore (Personalize and CDP)
This October both James Darall and myself took the stage at the annual Sitecore Symposium. Our talk was on how you too can be successful personalising using Sitecore CDP (Customer Data Platform) This post specifically is to talk through one…
Tagged with: CDP, Personalisation, personalization, Sitecore, Symposium
Posted in Personalisation, Sitecore
Posted in Personalisation, Sitecore
Planning for Personalisation
Recently both my colleague James Darrell and myself spoke at SUCGON 2022, showing attendees 5 real word examples of how to use Sitecore CDP & Personalize tools. Rather than talking through the examples using a vanilla sandbox environment we wanted…
Where to start with Personalisation and Sitecore Personalise/ Customer Data Platform (CDP) formally Boxever
Earlier this year Sitecore acquired Boxever, a company that had already been pushing ahead in the Personalisation world. (Personalization for others around the globe) Sitecore personalise feature set is pretty robust and brings together that human management aspect, but also…
Optimising in times of change
In these unprecedented times, the world around us is changing, with many organisations finding it hard to adapt. The game has changed and digital has now become synonymous with survival and growth. Those that were dipping their toe in digital,…
Preparing for Sitecore personalisation? – Three steps to make your personalisation tests effective
For those wishing to personalise digital services, we often refer to three methods; rule-based personalisation (eg a linear match – if we see this then show that), pattern-based personalisation (eg a combination of activities and/ or behaviors) and AI-based personalisation.…
Tagged with: Personalisation, personalization, Sitecore
Posted in Personalisation, Sitecore, Uncategorized
Posted in Personalisation, Sitecore, Uncategorized
What’s the problem? – Understanding the ability to deliver value
Note: Whilst this blog post is targeted towards roles that build or deliver web services, the logic and theory cover many roles in business today. Traditionally when building products, people and teams have focused on building an output (a solution,…
10 tips for optimizing the Sitecore author experience to deliver operational efficiency
This year, along with Dan Murphy of Velir, I was very fortunate to have presented at the Sitecore Symposium in Las Vegas, Nevada. Both Dan and I have worked on a variety of Sitecore installations and over the years have…
Strategy, Insights and UX 