The post offers mentorship tips in the digital tech field, emphasizing empathy, acknowledging uncertainties, being present, and the long-term benefits of supporting peers, enhancing learning and networking.
Strategy, Insights and UX
Advocate for UX and customer-centric "insight" driven design #UX #Analytics #Insights #CRO #SitecoreMVP
Blog Archives
Tips on public speaking
This post offers specific tips for speaking at digital and tech events. It emphasizes originality, setting clear objectives, storytelling, slide deck creation, simplicity, and the importance of practice.
Tips on writing blog posts
This post provides valuable tips for writing meaningful blogs in the digital and tech world, emphasizing originality, clear objectives, writing in real-time, minimal polishing, and effective promotion.
Simple personalisation ideas using XM Cloud
Before jumping into Sitecore CDP/ Personalize, those editors using XM Cloud Pages are able to use a Personalize “lite” feature. This is a great introduction to the world of personalisation to showcase how the tool works, but also to see…
Increased Content Productivity with XM Cloud
This blog is the follow on from my talk shared with the Sitecore Community. It comes from my experiences working alongside the wonderful team at BDR Thermea and my colleagues at Avanade/ Accenture Song. With that said, issues and recommendations…
Creating personalised experiences using Sitecore (Personalize and CDP)
This October both James Darall and myself took the stage at the annual Sitecore Symposium. Our talk was on how you too can be successful personalising using Sitecore CDP (Customer Data Platform) This post specifically is to talk through one…
Tagged with: CDP, Personalisation, personalization, Sitecore, Symposium
Posted in Personalisation, Sitecore
Posted in Personalisation, Sitecore
Planning for Personalisation
Recently both my colleague James Darrell and myself spoke at SUCGON 2022, showing attendees 5 real word examples of how to use Sitecore CDP & Personalize tools. Rather than talking through the examples using a vanilla sandbox environment we wanted…
Where to start with Personalisation and Sitecore Personalise/ Customer Data Platform (CDP) formally Boxever
Earlier this year Sitecore acquired Boxever, a company that had already been pushing ahead in the Personalisation world. (Personalization for others around the globe) Sitecore personalise feature set is pretty robust and brings together that human management aspect, but also…
Optimising in times of change
In these unprecedented times, the world around us is changing, with many organisations finding it hard to adapt. The game has changed and digital has now become synonymous with survival and growth. Those that were dipping their toe in digital,…
Strategy, Insights and UX 