Search Destination Page – New Google Analytics metric that gives insights about your internal search engine

Google Analytics search page

A new metric has appeared in Google Analytics this week, that being “Search Destination Page” Previously we have “start page” and “destination page”, the latter being the page the results show on, which for most is the search results page. Now

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Posted in General, Uncategorized, Understanding GA

Feedback Form Design – Improve usability and (conversion rate)

Feedback Form Design - 101

Quick post following a discussion with my Head of Design (@fritzvonrunte), not to mention listening to the knowledgeable Caroline Jarrett (@cjforms) Below is my Friday doodle on Feedback Form Design   The basics Keep it simple – The fact is

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Posted in Design, Insights, SEO

Know when your visitors are converting: visualising goals by day and hour – using google analytics and excel

Google Analytics app screenshot: behaviour by hour and day of week

A quick post inspired by the new Analytics App (iPad), in particular the “Behaviour” pageviews by day and hour chart After seeing the above and then seeing/ playing with a great customized report from Kiss Metrics, written by Griffin Roer (see

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Posted in Goals, Insights

Understanding users, sessions and pageviews

Kylie and Jason (copyright the mirror)

One of the most popular questions I get asked is to explain what is the difference between users (formally unique visitors), sessions (formally visits) and pageviews. Best way to do this is with an example (see below) To quote Justin Cutroni

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Posted in General, Understanding GA

SEO is a team game (just as UX and CRO is!)

Thought I’d discuss a common topic, that being SEO. More so tackling SEO as a team rather than individual SEO factors – see the excellent MOZ for them. As the person in charge of Google Analytics (prob Webmaster Tools too) you are

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Posted in Insights, SEO

Visualise the (digital) user journey – step away from the screen and get it on the wall!

Single user Journeys on a desk

I’ve spent some time recently on user journeys and thought I’d share some best practice. User journey mapping isn’t something new, it is something fundamental when understanding your user. It can help provide insights for design improvements or IA changes.

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Posted in Goals, Insights

Measuring the impact of a hashtag

It’s that time of year when higher education campaigns are in full swing. This year especially #hashtags feature prominently on ads both in the digital world and the old school hard copy (billboards, bus posters, newspapers etc). Some in the

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Posted in Goals, Insights

Idea generation AGILE style: Product design sprints

Following a very insightful NUXUK workshop by @TomBradley at the BBC, I thought it would be good to share and talk about idea generation in the agile environment. Those of you in HE, Local Government and other Public Services will

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Posted in Improvements, Insights

Creating a culture for measurement – data, insights, optimisation, improvements and solutions

One of the hardest challenges I have faced in my various web related roles is buy-in to the power of the web. It sounds daft that in a digital world often senior management look towards other media/ outlets as a

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Posted in General, Measurement Model

404 error page – your #bff when re-launching websites

For most people a 404 error page is something you wish didn’t exist. It’s something stopping you from getting to where you wanted too. For those involved in the web it’s often something ignored, left in the wardrobe or on

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Posted in General, Goals
About Me
Dominic Hurst

Dominic Hurst

Measurement, insights and analytics lead @NICEcomms. Advocate for UX and customer-centric data driven design. #UX #Analytics #CRO

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