Unexpected results when using Dashboard Widget and “Sessions with event”

Widget settings sessions with event - Google Analytics Dashboard

This short post documents some finding from my google+ post. I wanted to create a simple dashboard for key stakeholders to see not only overall sessions but sessions when a certain event (a micro conversion) had occurred. The site in

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Posted in Understanding GA

Search queries from mobile devices – Keyword research using google webmaster tools

Webmaster Tools - Search Queries

Keyword research is an essential process when developing or updating content. According to the latest research by Search Metrics, Content is ultimately the number one ranking factor and thus where your research is most beneficial: Quality is paramount, and is achieved by

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Posted in Insights, SEO, Uncategorized

Customize Dashboards in Google Analytics – Tips plus requested features

Google Analytics Untitled Dashboard

Presenting data, especially key metrics is part of the day to day role of Google Analytics users. We often have to produce collections of data, specific to parts of a website or more importantly data that relates to the objectives

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Posted in Design, Insights, Understanding GA

Utilizing custom alerts to minimize event loss – Google Analytics

Google Analytics Intelligence Events Overview

For a variety of reasons we will all experience either a complete loss in event traffic or a partial loss. Reasons are always of a technical nature and some easier to fix than others. Some common examples include: Switch from

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Posted in General, Goals, Insights, Understanding GA

Search Destination Page – New Google Analytics metric that gives insights about your internal search engine

Google Analytics search page

A new metric has appeared in Google Analytics this week, that being “Search Destination Page” Previously we have “start page” and “destination page”, the latter being the page the results show on, which for most is the search results page. Now

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Posted in General, Uncategorized, Understanding GA

Feedback Form Design – Improve usability and (conversion rate)

Feedback Form Design - 101

Quick post following a discussion with my Head of Design (@fritzvonrunte), not to mention listening to the knowledgeable Caroline Jarrett (@cjforms) Below is my Friday doodle on Feedback Form Design   The basics Keep it simple – The fact is

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Posted in Design, Insights, SEO

Know when your visitors are converting: visualising goals by day and hour – using google analytics and excel

Google Analytics app screenshot: behaviour by hour and day of week

A quick post inspired by the new Analytics App (iPad), in particular the “Behaviour” pageviews by day and hour chart After seeing the above and then seeing/ playing with a great customized report from Kiss Metrics, written by Griffin Roer (see

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Posted in Goals, Insights

Understanding users, sessions and pageviews

Kylie and Jason (copyright the mirror)

One of the most popular questions I get asked is to explain what is the difference between users (formally unique visitors), sessions (formally visits) and pageviews. Best way to do this is with an example (see below) To quote Justin Cutroni

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Posted in General, Understanding GA

SEO is a team game (just as UX and CRO is!)

Thought I’d discuss a common topic, that being SEO. More so tackling SEO as a team rather than individual SEO factors – see the excellent MOZ for them. As the person in charge of Google Analytics (prob Webmaster Tools too) you are

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Posted in Insights, SEO

Visualise the (digital) user journey – step away from the screen and get it on the wall!

Single user Journeys on a desk

I’ve spent some time recently on user journeys and thought I’d share some best practice. User journey mapping isn’t something new, it is something fundamental when understanding your user. It can help provide insights for design improvements or IA changes.

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Posted in Goals, Insights
About Me
Dominic Hurst

Dominic Hurst

Measurement, insights and analytics lead @NICEcomms. Advocate for UX and customer-centric data driven design. #UX #Analytics #CRO

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