Getting started with A/B testing: Part 2 – Start the test

optimizely traffic allocation screen

Back to Part 1 – Preparation With our goals recording, we went in search of an ideal candidate/ a pain point we knew needed improving.  At NICE we revolve around providing guidance on a range of health issues. Within each

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Posted in Insights, User Research, User Testing

Getting buy-in from senior management to data-driven design

MeasureCamp logo

For those who attended my session at MeasureCamp (even those who didn’t) below is some of the good and bad experiences on buy-in to data-driven design from those in attendance. As mentioned on Google+ I have written a post previously on building

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Posted in General, Insights

Getting started with A/B testing: Part 1 – Preparation

A/B Test Wireframes

Whilst personally this isn’t my first foray into A/B testing, it is for my current place of work and as so I thought it was an ideal opportunity to document the process. With doing this, I will be able to

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Posted in Insights, User Research, User Testing

Unexpected results when using Dashboard Widget and “Sessions with event”

Widget settings sessions with event - Google Analytics Dashboard

This short post documents some finding from my google+ post. I wanted to create a simple dashboard for key stakeholders to see not only overall sessions but sessions when a certain event (a micro conversion) had occurred. The site in

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Posted in Understanding GA

Search queries from mobile devices – Keyword research using google webmaster tools

Webmaster Tools - Search Queries

Keyword research is an essential process when developing or updating content. According to the latest research by Search Metrics, Content is ultimately the number one ranking factor and thus where your research is most beneficial: Quality is paramount, and is achieved by

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Posted in Insights, SEO, Uncategorized

Customize Dashboards in Google Analytics – Tips plus requested features

Google Analytics Untitled Dashboard

Presenting data, especially key metrics is part of the day to day role of Google Analytics users. We often have to produce collections of data, specific to parts of a website or more importantly data that relates to the objectives

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Posted in Design, Insights, Understanding GA

Utilizing custom alerts to minimize event loss – Google Analytics

Google Analytics Intelligence Events Overview

For a variety of reasons we will all experience either a complete loss in event traffic or a partial loss. Reasons are always of a technical nature and some easier to fix than others. Some common examples include: Switch from

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Posted in General, Goals, Insights, Understanding GA

Search Destination Page – New Google Analytics metric that gives insights about your internal search engine

Google Analytics search page

A new metric has appeared in Google Analytics this week, that being “Search Destination Page” Previously we have “start page” and “destination page”, the latter being the page the results show on, which for most is the search results page. Now

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Posted in General, Uncategorized, Understanding GA

Feedback Form Design – Improve usability and (conversion rate)

Feedback Form Design - 101

Quick post following a discussion with my Head of Design (@fritzvonrunte), not to mention listening to the knowledgeable Caroline Jarrett (@cjforms) Below is my Friday doodle on Feedback Form Design   The basics Keep it simple – The fact is

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Posted in Design, Insights, SEO

Know when your visitors are converting: visualising goals by day and hour – using google analytics and excel

Google Analytics app screenshot: behaviour by hour and day of week

A quick post inspired by the new Analytics App (iPad), in particular the “Behaviour” pageviews by day and hour chart After seeing the above and then seeing/ playing with a great customized report from Kiss Metrics, written by Griffin Roer (see

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Posted in Goals, Insights
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